Product Marketing Director - Fixed Income Lead

About T. Rowe Price T. Rowe Price is a premier global asset management organization, actively investing in opportunities to help people thrive in an evolving world. Headquartered in Baltimore, Maryland, we provide a broad range of investment solutions across equity, fixed income, and multi-asset capabilities for clients around the world—from individuals to advisors to institutions to retirement plan sponsors. Our active, independent investing approach has guided how we do business for more than 85 years. Our professionals have diverse perspectives, but are united behind a commitment to rigorous research. They collaborate to identify market risks and opportunities that can give clients sharper insights and an investment edge. We maintain a long-term view, aiming to deliver consistently strong performance in up and down markets. Our clients—and their success—are our singular focus. That’s why we build deep, meaningful partnerships, matching client goals with our expertise. By understanding clients’ needs and delivering timely, actionable insights and solutions, we can help them navigate change and achieve better outcomes. Guidelines: www.troweprice.com/social (LRN 4812722) T. Rowe Price and our associates do not recommend or offer investment opportunities in any financial instrument (e.g., stocks, funds, cryptocurrency, etc.) via social media or messaging platforms. Intended for US audiences only. Download a prospectus for any T. Rowe Price mutual fund or ETF, which includes investment objectives, risks, fees, expenses, and other information that you should read and consider carefully before investing: https://trowe.com/3sqwKtL Please remember that investing involves risk, including possible loss of principal and past performance cannot guarantee future results. T. Rowe Price Investment Services, Inc., is a broker-dealer registered with the SEC and is Member FINRA and Member SIPC. 5247748

T. Rowe Price

Asset ManagementMutual FundsSubadvisory ServicesRetirement PlansSeparate AccountsIRAsRetirement Planningand College Planning

T

troweprice.com

5,001-10,000 employees

Financial Services

Baltimore, Maryland

1937

Public Company

180k LinkedIn followers

• influential, it does not include direct people management responsibility.
• Success in this role will come through subject matter expertise, strategic
• leadership, and the ability to influence and align stakeholders across a
• matrixed organization.
• Lead product marketing direction and prioritization for Fixed Income in
• alignment with business unit goals and enterprise marketing priorities.
• Apply enterprise and content marketing strategies within the context of Fixed
• Income to ensure relevance, consistency, and commercial impact.
• Serve as a key coordination lead for asset class-related marketing
• opportunities, campaigns, and content requests, as needed.
• Partner with content strategy, content creation, content enablement, segment
• marketing, and client-facing teams to align priorities with messaging,
• business objectives, and market opportunities.
• Recommend priority initiatives, sequencing, and resource allocation in
• partnership with leadership and cross-functional stakeholders.
• Develop / create differentiated value propositions, messaging frameworks, and
• positioning strategies for Fixed Income capabilities and products.
• Translate complex market dynamics, client requirements, competitive
• intelligence, and industry trends into clear strategic product focus areas.
• Identify and articulate competitive differentiators tailored to client
• segments, distribution channels, and regional markets.
• Ensure consistency of messaging across campaigns, sales enablement materials,
• thought leadership, and client communications.
• Advise on product focus priorities and strategic opportunities in partnership
• with Product Management and business leadership.
• Maintain a deep understanding of client needs, investment trends, and market
• developments impacting Fixed Income.
• Use client insight, competitive analysis, and market intelligence to inform
• marketing priorities and positioning recommendations.
• Partner with business leaders and investment professionals to identify
• emerging client themes and opportunities for strategic engagement.
• Integrate audience insights into content strategy, content development, and
• client experience design.
• Lead integrated product marketing and communications planning across the
• client journey for the assigned asset class.
• Drive alignment between asset class priorities and execution teams to ensure
• coordinated content delivery.
• Collaborate with Investments, Global Product, content strategy, content
• creators, and content enablement teams to prioritize and, when needed, create
• timely market insights, investment perspectives, and asset class content
• initiatives.
• Provide strategic direction for custom content and collateral tailored to
• priority audiences and market segments.
• Ensure campaigns and communications reflect business priorities, strategic
• messaging, and client-centric outcomes.
• Build strong partnerships with Investment Heads, Portfolio Managers, Product
• Specialists, Product Managers, Distribution leaders, and Marketing
• stakeholders.
• Influence senior stakeholders across business units to align on priorities,
• positioning, and go-to-market execution.
• Provide strategic recommendations to leadership on product development,
• commercialization, and market positioning.
• Take an ownership mindset for asset class business outcomes and marketing
• effectiveness.
• Partner with marketing intelligence, segment marketing, and content
• strategists to establish performance goals and success metrics for priority
• initiatives and campaigns.
• Report back to stakeholders on campaign and initiative performance.
• Monitor market response, campaign effectiveness, and business performance to
• refine strategies and optimize results.
• Incorporate feedback, evolving market conditions, and business priorities
• into planning and execution.
• Serve as the investment-credible marketing lead and subject matter expert for
• Fixed Income.
• Create and align core messaging for the asset class, capabilities, and
• products within your remit.
• Act as a primary coordination point for strategic product and content
• opportunities.
• Balance proactive planning with responsiveness to market opportunities and
• timely insights.
• Help shape a consistent end-to-end asset class marketing experience across
• positioning, content, campaigns, events, sales enablement, and client
• engagement.
• Foster alignment across Investments, Product, Content, Segment Marketing,
• Distribution, and partner teams.
• This role is eligible for hybrid work, with up to one day a week from home.

Required

• experience.
• 10+ years of relevant experience in product marketing, investment marketing,
• asset management, product strategy, investment communications, or a related
• field.
• Deep understanding of investment products, asset classes, capital markets,
• and institutional/intermediary client segments.
• Demonstrated success developing positioning, messaging, and go-to-market
• strategies for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional
• leadership skills.
• Proven ability to synthesize complex information into clear, actionable
• marketing recommendations.
• Experience leading integrated campaigns in matrixed organizations.
• Strong commercial acumen and understanding of business strategy, competitive
• dynamics, and client engagement.
• Asset Class Marketing Leadership
• Investment & Market Expertise
• Product Positioning & Messaging
• Client-Centric Mindset
• Cross-Functional Leadership
• Executive Presence & Influence
• Prioritization & Decision-Making
• Commercial Acumen
• Collaboration & Stakeholder Management
• Integrated Marketing Leadership
• Analytical & Insight-Driven Thinking
• Communication & Storytelling

Preferred

• Advanced degree and/or CFA designation.
• Experience working directly with investment professionals, portfolio
• managers, or product management teams.
• Experience leading enterprise or global marketing initiatives across multiple
• regions and client segments.
• Familiarity with agile prioritization, integrated campaign planning, and
• content governance models.

• Career development resources
• Competitive compensation
• Flexibility