
Architecture and Planning · 3.1k people
Marketing Director
Posted 20 Oct
What’s this role about? The Marketing Director will oversee the strategic marketing program, budget, and staff while managing the development of proposals and content. They are responsible for directing public relations, social media initiatives, and marketing metrics to support business growth and brand identity.
Skills required
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Company
About Perkins&Will Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place. That’s why clients and community members on nearly every continent partner with us to design healthy, happy places in which to live, learn, work, play, and heal. We’re passionate about Living Design, a philosophy that guides our work and emphasizes poetics and beauty; conceptual clarity; research and innovation; technology and tectonics; community and inclusion; resilience and regeneration; and health and well-being. Our team of over 2,500 professionals in 30 studios worldwide provides interdisciplinary services in architecture, interior design, branded environments, urban design, landscape architecture, and more. Our partners include Schmidt Hammer Lassen Architects; Portland; Nelson\Nygaard; and Pierre-Yves Rochon (PYR). We’re also part of the Sidara Collaborative, a global network of leading designers, engineers, planners, and consultants.
Perkins&Will
We aspire to create places where humanity thrives in harmony with nature.

Responsibilities
- Collaborates with key leadership to create a responsive, innovative and
- competitive strategic marketing program.
- Oversight of the marketing budget, resources and staff with an emphasis on
- developing a marketing culture that supports our business promotion, sales
- value and effective networking.
- Works closely with leadership to determine market strategy on proposals and
- presentations; be hands-on in planning and writing bids while having a
- strategic role in the interview preparation.
- Directs the strategy and development of content tailored to RFPs, overseeing
- the project pursuit process and schedule to ensure the team is meeting
- pursuit deadlines.
- Maintains and provides support to staff on marketing information systems,
- including the proposal log, Deltek Vision and all proposal databases.
- activities.
- Oversees the development and distribution of collateral marketing materials.
- Directs the social media and public relations initiatives to maximize our
- external brand identity in alignment with the studio’s culture and values.
- competitor analysis.
- Track leads and responses and communicate follow-up items to key leadership.
- Familiarity with industry trade organization, publications, conferences and
- events.
- Collects current and relevant press for use in marketing and communication
- efforts.
- Active membership in or outreach to relevant industry groups, such as AIA,
- SMPS, CoreNet and others as well as groups traditionally outside the built
- industry to cultivate potential and successful business relationships for
- client work and intelligence gathering.
- Maintains knowledge of trends and developments in the Practices and Markets
- for studio.
- Composes, develops, evaluates, and conducts training on marketing activities,
- strategies, and policies.
- Oversees promotional activities for trade shows.
- Supports growth of team members.
- Expresses curiosity about the world of design and the industry at large.
- activities.
- Keeps open and proactive communication within team.
- Communicates ideas and thoughts in a way that inspires others.
- communications and meetings.
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficiency in Microsoft Office and Adobe InDesign required. Familiarity with
- Illustrator and Photoshop preferred.
- Presentation tools: Adobe Suite/Affinity, InDesign, Photoshop, Illustrator,
- etc.
- Deltek.
- Bachelor’s degree in marketing or related field required.
- LEED GA preferred, not required.
Qualification
Benefits
- We foster a culture that is diverse and inclusive and strive for pay practices
- that are fair, and competitive and reflect our commitment to pay equity. Our
- compensation decisions include but are not limited to a candidate’s
- qualifications including skill sets, education, experience and training,
- licensure and certifications credentials if applicable, and business-related
- factors. This practice extends to all employees, including performance
- considerations for merit increases, job promotions, and transfer opportunities.
- We additionally review our pay practices, conduct pay equity audits, and ensure
- our managers are trained in our pay practices on an annual basis. At the time of
- posting this job advertisement, the annual pay salary range for this position in
- Boston is between $140,000 and $180,000.
- At Perkins&Will we believe that inclusion spurs creativity and that innovation
- is born from an engaged culture of diverse people + ideas. By moving beyond
- barriers and stereotypes of gender, race, color, religion, national origin,
- ancestry, age, medical condition, disability, sexual orientation, gender
- identity, veteran status; we are committed to building an organization that
- reflects the diversity of the communities and clients we serve.
- “Design has the power to inspire joy, uplift lives, and strengthen the spirit of
- community.” [https://perkinswill.com/our-purpose/]
- Perkins&Will has established and adopted an Equal Employment Opportunity
- Employment policy (“EEO”), which is part of the Company’s Human Resources
- Policy. The purpose of this EEO policy is to ensure that all employment
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