Marketing Creative Director

About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Hasbro

Creating joy and community through the magic of play.✨ #TeamHasbro

Playgamingtoysvideo gamesentertainmentand licensing

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H

hasbro.com

5,001-10,000 employees

Manufacturing

Pawtucket, RI

1923

Public Company

478k LinkedIn followers

Raised $500M

• Take charge of the creative development and delivery toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
• Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
• Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
• Set and uphold the creative bar across all work, whether it's a global brand film or a single post between beats.
• Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
• Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
• Balance the demands of a multi-brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
• Represent creative in key meetings, working closely with senior leadership across the business.

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property.
• 5+ years leading internal and external creative teams with a track record of strong mentorship and collaborative leadership.
• A deep love of visual storytelling, audience-first thinking, and brands people grow up with.
• Outstanding concepting, campaign development, and narrative instincts.
• Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
• Ability to clearly communicate and present ideas to senior customers and collaborators.
• A portfolio that showcases variety, creativity, and a strong grasp of how to engage audiences through creatively inspiring work.
• The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
• Pay Range
• $155,300—$269,100 USD
• Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include
• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks