P
Information Services · 1 people
Manager, Search Marketing
Posted 12 Oct
What’s this role about? The Manager of Search Marketing leads a team to develop and execute integrated SEM strategies while managing client relationships and performance metrics. They are responsible for overseeing bid strategy optimization, media planning, and ensuring high-quality campaign delivery across the agency.
Boston, Massachusetts
On-site
$75K – $115K
Full-time
5-10 years exp
Bachelor degree
Skills required
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Company
P
Responsibilities
- Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
- Overseeing day-to-day internal team’s work on bid strategy optimization and testing
- Establishing and driving paid search best practices for team to assimilate across tactics and activations
- Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
- Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
- Ensuring that media deliverables meet and align with client goals and objectives
- Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
- Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
- Ensuring that analysts are effectively developing and optimizing campaigns for added value
- Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
- Providing creative solutions to client challenges
- Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
- Understanding big picture implications and how insights can be applied in other programs and environments
- Active knowledge sharing with capability and broader agency
Qualification
MarketingManagement & LeadershipData & AnalyticsCreative & MediaConsulting
- A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
- Prior experience managing direct report(s) preferred
- Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
- Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
- Keen attention to detail and an analytical approach to achieving objectives
- Solid quantitative and research skills, and proven data interpretation capability
- Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
- Excellent client presence and ability to lead discussions with internal and external leadership
- Strong ability to understand client objectives and how they translate into search and media strategies
- Stellar communication and presentation skills – you’re poised, articulate and convincing
- Willingness to travel as needed – you’re open to new places, new faces and new ideas
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
- Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
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