
Software Development · 84k people
Marketing Manager - Dasher Expansion
Posted 12 Oct
What’s this role about? Lead the go-to-market strategy and execution for new Dasher-facing programs and expansion verticals. Collaborate with cross-functional teams to drive awareness, adoption, and retention through integrated marketing campaigns and experimentation.
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Company
About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.
Responsibilities
- A team player who leads by example. You bring a growth and performance mindset
- to problems, while also weaving together a knack for storytelling to help make a
- campaign or product launch successful.
- opportunities, including TAM and which audience segments to prioritize.
- Own product-market fit work: form hypotheses, design and run research
- (surveys, UXR interviews, concept tests, pilots), and translate findings into
- positioning, product feedback and roadmap input.
- Collaborate with product, design, and strategy & operations to run
- small-scale pilots to validate demand before investing in a national launch;
- set success criteria up front, and decide whether to scale, iterate or stop.
- Lead go-to-market strategy for new, early-stage offer types, from first pilot
- through scale.
- Execute marketing experimentation and pilots for new offerings that Dashers
- value and adopt—synthesizing learnings and scaling what works.
- Partner with research and insights teams to uncover Dasher needs, pain
- points, and motivations across new earning modalities, and use findings to
- inform messaging and product roadmaps.
- Collaborate with Creative, Brand, and CRM teams to build high-impact
- campaigns across owned and earned channels.
- Join a cross-functional team from Product, Brand, CRM, and Operations on
- weekly business reviews. Report out to leadership on progress and drive
- recommendations
- Mentor and influence cross-functional partners as the marketing lead for new
- business bets, helping set the tone and best practices for how we test,
- learn, and scale.
- Roll up your sleeves to own the success of a campaign or test: writing
- content, setting up in-app and email campaigns, and bringing together other
- needed partners to execute your strategies
- 5+ years of professional experience in a marketing or strategy role, within
- a high-growth and fast-paced environment and experience working with Product
- and Strategy teams
- You have strong project management skills, balancing multiple initiatives
- while maintaining attention to detail. You’re experienced in cross-functional
- leadership, aligning product, ops, creative, and research stakeholders toward
- a shared goal.
- You’re data-fluent and can lead and self-serve on market/segment sizing,
- forecasting, and analytics to understand campaign efficacy and run A/B tests.
- You're proficient in Excel and understand how to best leverage available AI
- tooling to gather insights and trends. Ideally, you’re also proficient in SQL
Qualification
- You have hands-on research skills: you've designed and run primary research
- (surveys, interviews, concept tests) yourself and used the results to shape
- positioning, product or roadmap decisions.
- You have experience in 0→1 or early-stage launches where the product,
- audience and playbook were still being defined.
- You can flex between strategic and executional work —developing GTM
- frameworks one day and writing in-app copy the next.
- You’re an exceptional communicator—clear, concise, and persuasive.
- You have a builder's mentality: you're energized by new products, comfortable
- with incomplete information, and get hands-on to make ideas real and launch
- products that resonate with your audience
- We expect this position to be filled by 12/7/26.
Benefits
- The successful candidate’s starting pay will fall within the pay range listed
- below and is determined based on job-related factors including, but not limited
- to, skills, experience, qualifications, work location, and market conditions.
- Base salary is localized according to an employee’s work location. Ranges are
- market-dependent and may be modified in the future.
- opportunities for equity grants. Talk to your recruiter for more information.
- DoorDash cares about you and your overall well-being. That’s why we offer a
- comprehensive benefits package to all regular employees, which includes a 401(k)
- plan with employer matching, 16 weeks of paid parental leave, wellness benefits,
- commuter benefits match, paid time off and paid sick leave in compliance with
- applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash
- also offers medical, dental, and vision benefits, 11 paid holidays, disability
- and basic life insurance, family-forming assistance, and a mental health
- program, among others.
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid
- sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours
- worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4
- hours/month if working 20 hours/week), and paid sick time accrued at 1 hour
- for every 30 hours worked (e.g. about 5.8 hours/month if working 40
- hours/week; about 2.9 hours/month if working 20 hours/week).
- The national base pay range for this position within the United States,
- including Illinois and Colorado.
- At DoorDash, our mission to empower local economies shapes how our team members
- move quickly, learn, and reiterate in order to make impactful decisions that
- display empathy for our range of users—from Dashers to merchant partners to
- consumers. We are a technology and logistics company that started by enabling
- door-to-door delivery, and we are looking for team members who can help us go
- from a company that is known as the place you order food to a company that
- people turn to for any and all goods.
- DoorDash is growing rapidly and changing constantly, which gives our team
- members the opportunity to share their unique perspectives, solve new
- challenges, and own their careers. We're committed to supporting employees’
- happiness, healthiness, and overall well-being by providing comprehensive
- benefits and perks including premium healthcare, wellness expense reimbursement,
- paid parental leave and more.
- We’re committed to growing and empowering a more inclusive community within our
- company, industry, and cities. That’s why we hire and cultivate diverse teams of
- people from all backgrounds, experiences, and perspectives. We believe that true
- innovation happens when everyone has room at the table and the tools, resources,
- and opportunity to excel.
- Statement of Non-Discrimination: In keeping with our beliefs and goals, no
- employee or applicant will face discrimination or harassment based on: race,
- color, ancestry, national origin, religion, age, gender, marital/domestic
- DoorDash. We value a diverse workforce – people who identify as women,
- non-binary or gender non-conforming, LGBTQIA+, American Indian or Native
- Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other
- Pacific Islander, differently-abled, caretakers and parents, and veterans are
- strongly encouraged to apply. Thank you to the Level Playing Field Institute for
- this statement of non-discrimination.
- Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance
- Initiative for Hiring Ordinance, and any other state or local hiring
- regulations, we will consider for employment any qualified applicant, including
- If you need any accommodations, please inform your recruiting contact upon
- initial connection.
- Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With
- We used Covey as part of our hiring and/or promotional process for jobs in NYC
- and certain features may qualify it as an AEDT in NYC. As part of the hiring
- and/or promotion process, we provided Covey with job requirements and candidate
- submitted applications. We began using Covey Scout for Inbound from August 21,
- 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again
- on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
- The Covey tool has been reviewed by an independent auditor. Results of the audit
- may be viewed here: https://getcovey.com/nyc-local-law-144
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