P
Information Services · 1 people
Manager, Paid Social
Posted 12 Oct
What’s this role about? The Manager will oversee the daily workflow of paid search campaigns, including proposal development, activation, and performance optimization. They will also manage client relationships and lead a dedicated team to ensure business objectives are met through strategic search initiatives.
New York, New York
On-site
$75K – $120K
Full-time
2-5 years exp
Bachelor degree
Skills required
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Company
P
Responsibilities
- Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
- Collaborate with direct reports, colleagues, and peers across the organization
- Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
- Drawing on previous experiences, uses a variety of approaches to identify client needs
- Partner with clients to ensure their needs are met and their expectations surpassed
- Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
- Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis
- Budget and performance projections for testing new search partners or technology
- Provide recommendations for using search to support new client objectives or campaigns
- Conduct monthly client billing audits
- Partner with Associate Director to develop processes for improved work flow within Collective and between agency partners and vendors
- Working to master, identify, and communicate trends in search and in client industries
Qualification
MarketingCreative & MediaManagement & LeadershipData & Analytics
- Bachelor’s degree or higher in marketing, advertising, business or equivalent
- 3+ years of biddable media management experience with a focus on Search
- 1+ years working with search platforms with hands-on experience managing and optimizing buys
- Experience in applying search to brand-building & direct response initiatives
- Understanding of traditional and interactive media planning elements
- Strong analytics, organizational, and communication skills
- Previous leadership/management experience is preferred
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
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