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Publicis Groupe Holdings B.V

Information Services · 1 people

Manager, Data Science and Analytics (Paid Media Analytics)

Posted 12 Oct

What’s this role about? The Manager will analyze cross-channel media performance to deliver actionable insights that drive campaign optimization and strategic planning. They will also lead presentations, maintain data dashboards, and partner with cross-functional teams to ensure data quality and consistency.

New York, New York
Hybrid
$89K – $142K
Full-time
5-10 years exp

Skills required

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Company

Publicis Groupe Holdings B.V

See all employees
P
publicisgroupe.com
11-50 employees
Information Services
AMSTELVEEN

Responsibilities

  • Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
  • Lead monthly presentations with insight-driven storytelling, not just data reporting.
  • Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
  • Translate data into clear findings and actionable recommendations.
  • Support development and execution of measurement frameworks and learning agendas.
  • Conduct audience, competitive, and performance analysis to inform strategy.
  • Partner with media teams to identify in-flight optimization opportunities.
  • Build and maintain dashboards and reports that are intuitive and decision-ready.
  • Support data automation and pipeline development (e.g., GCP, BigQuery).
  • Ensure data accuracy, consistency, and quality across outputs.
  • Applies measurement frameworks to analyze media performance and audience behavior.
  • Identifies performance drivers, trends, and optimization opportunities.
  • Synthesizes data across sources into clear, actionable insights
  • Uses tools (BigQuery, Looker Studio, CM360) to analyze and visualize data effectively.
  • Supports automation efforts to reduce manual reporting and improve efficiency.
  • Applies analytical thinking to answer business and campaign performance questions.
  • Maintains strong data quality, organization, and taxonomy standards.
  • Translates data into clear, concise insights and recommendations.
  • Contributes to client and internal discussions with fact-based, insight-driven input.
  • Supports development of polished presentations and reporting outputs.
  • Partners with cross-functional teams to ensure alignment on performance and insights.
  • Continuously improves deliverables to move from reporting toward insight-driven storytelling.

Qualification

Data & AnalyticsMarketingManagement & LeadershipCreative & MediaTechnology
  • 4-6+ years of experience in paid media analytics, marketing analytics, or data analysis.
  • Strong understanding of paid media metrics, performance drivers, and campaign structure.
  • Experience translating data into insights and actionable recommendations.
  • Familiarity with measurement frameworks and performance analysis approaches.
  • Proficiency in analytics and visualization tools (Adobe Analytics, GA4, BigQuery, Looker Studio, CM360). Looker Studio experience preferred.
  • Experience with data tools or automation (e.g., Excel, SQL, Google Cloud Platform). SQL proficiency is required.
  • Experience with Brand Lift Studies (e.g. Kantar, Cint, DISQO).
  • Strong attention to detail and ability to deliver accurate, high-quality outputs.
  • Effective communication skills with ability to present insights clearly and concisely.

Benefits

  • Paid family care
  • Adoption assistance
  • Surrogacy assistance
  • Fertility assistance
  • Pet adoption assistance
  • Employee assistance programs
  • Tuition assistance
  • Paid time off
  • Matching gifts programs
  • Flexible working arrangements
  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401k

Interested in this role?

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