Manager, Paid Social

About Equinox Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Equinox

IT'S NOT FITNESS. IT'S LIFE.

Personal TrainingSalesLicensed MassagePilatesInformation TechnologyMarketingFood & BeverageDesign & ConstructionHealth & Fitnessand development

E

equinox.com

10,001+ employees

Wellness and Fitness Services

New York, New York

1991

Privately Held

176k LinkedIn followers

Raised $1.8B

• We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.
• Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.
• The Paid Social Manager is the internal channel owner for paid social channels. You will set the strategy and roadmap, direct and challenge the agency to execute with excellence, and close the loop between creative, audiences, budget allocation, and performance. This role owns the testing agenda and the measurement & performance narrative for paid social, partnering with Marketing Analytics to define what we track, how we learn, and how we communicate results across the org.
• Set objectives/OKRs, portfolio mix (prospecting vs. retargeting/loyalty), platform/format strategy (Meta, TikTok, LinkedIn), and geo/prioritization.
• Write briefs, define SLAs and QA standards, prioritize the backlog, enforce UTM/naming governance, run weekly WIPs/QBRs, and hold partners accountable for learning velocity and results.
• Build bottoms-up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets in partnership with Growth, Finance, and Marketing Analytics.
• Own a structured test plan (creative concepts/variants, audience strategy incl. 1P data/clean audiences, bidding/tCPA/tROAS, placements/inventory, frequency & sequencing) with clear hypotheses, guardrails, and roll-out criteria.
• Define conversion taxonomy, consent-aware tracking, pixel/tag standards and server-side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts; surfacing insights, wins, learnings, and clear recommendations.
• Translate auction and audience insights into creative briefs; track fatigue and creative win-rates; partner with Brand/Creative on rapid iteration and CRO-aligned landing experiences.
• Build/exclude/lookalike strategies using 1P data; maintain list hygiene and identity best practices; partner with Data/Analytics on alerting and acceptance tests to ensure accuracy.
• Manage platform reps (Meta/TikTok/LinkedIn) and agency partners; pilot betas responsibly and codify learnings for scale.
• Work closely with Growth, Brand/Creative, CRM, Digital Experiences/Web/App, and Marketing Analytics to align plans and convert insights into action.
• Uphold privacy-safe targeting and measurement (GDPR/CCPA) and ensure brand suitability across buys.

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–6+ years managing paid social at scale with clear ownership of strategy, budgets, and outcomes (in-house or agency).
• Proficiency with Facebook Ads Manager, TikTok Ads, and LinkedIn; strong grasp of bidding strategies, audience construction, and frequency/sequence management.
• Proven agency leadership (SLAs, QA, test roadmaps) and the ability to challenge partners with insight-backed recommendations.
• Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.
• Demonstrated experimentation rigor (A/B and, when feasible, holdouts/geo or lift tests) and performance storytelling for executive audiences.
• Familiarity with privacy-safe targeting/measurement (consent modes, server-side conversions) and UTM/naming governance; excellent organization and cross-functional communication.

• Competitive salary
• Complimentary club membership
• Perks and incentives
• Personal training discounts
• Pilates discounts
• Spa discounts
• Shop discounts