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Information Services · 1 people
Manager, Paid Search
Posted 28 Oct
What’s this role about? The Manager, Paid Search serves as the day-to-day steward for search media, leading campaign development, activation, and innovation for assigned brands. They are responsible for managing Paid Search Analysts, overseeing budget pacing, and collaborating with the Associate Director on search strategy.
Chicago, Illinois
Hybrid
$75K – $108K
Full-time
2-5 years exp
Skills required
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Company
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Responsibilities
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
- Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
- Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
- Provide direction to Search Analyst(s) to conduct and analyze keyword and audience research necessary to build a new campaign.
- QA and oversee trafficking of approved plan into search platforms.
- Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
- Responsible for Search Analysts’ management of campaign budgets, pacing and bid adjustments.
- Development and recommendation of optimizations and/or testing plans.
- Pull data and research components needed for new business pitches.
- Contribute to development of agency level POVs on industry happenings.
- Primary party responsible for customization of agency POVs for individual clients.
- Utilize AI-powered platform features, such as smart bidding, audience signals, and performance forecasting, to drive efficiency and improve campaign outcomes.
Qualification
MarketingCreative & MediaManagement & LeadershipData & Analytics
- Previous leadership/supervisory experience
- Deep familiarity with search platforms, specifically Microsoft Ads, Bing Ads, and Google Ads
- Mastery of all relevant tools for reporting, analytics, and competitive analysis
- Expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization)
- Proven leadership ability, along with excellent written, verbal, and interpersonal communication and presentation skills
- Demonstrated critical thinking and problem-solving skills
- Good time management skills and ability to manage multiple projects simultaneously
- Excellent organizational skills and relationship management skills to foster a collaborative environment
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
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