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PPublicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Information Services · 1 people

Manager, Paid Social Media

Posted 27 Oct

What’s this role about? The Manager, Paid Social leads the day-to-day development, activation, and optimization of paid social media campaigns while mentoring a team of analysts. They collaborate with cross-functional teams to translate marketing goals into performance-driven strategies and provide actionable insights through data analysis.

Chicago, Illinois
Hybrid
$75K – $108K
Full-time
2-5 years exp
Bachelor degree

Skills required

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Company

Publicis Groupe Holdings B.V

See all employees
P
publicisgroupe.com
11-50 employees
Information Services
AMSTELVEEN

Responsibilities

  • Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps
  • Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
  • Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
  • Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
  • Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
  • Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations
  • Champion strong communication and collaboration within the paid social team and across the broader agency
  • Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies
  • Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
  • Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices
  • Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations
  • Lead regular performance reviews and check‑ins, tracking results against KPIs and identifying opportunities for improvement
  • Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities
  • Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next‑step recommendations
  • Develop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadership

Qualification

MarketingCreative & MediaManagement & LeadershipData & Analytics
  • Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field
  • 3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization
  • 1+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API‑based and/or self‑serve tools strongly preferred
  • Solid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurement
  • Strong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations
  • Demonstrated organizational, problem‑solving, and communication skills, with the ability to manage multiple workstreams in a fast‑paced environment
  • Prior people management or leadership experience preferred, including coaching, mentoring, or project oversight
  • Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
  • Resourceful, curious, and self‑motivated, with the ability to work independently while also thriving in a highly collaborative team environment

Benefits

  • Paid Family Care
  • Adoption Assistance
  • Surrogacy Assistance
  • Fertility Assistance
  • Employee Assistance Programs
  • Health/Wellness/Comfort Reimbursements
  • Tuition Assistance
  • Paid Time Off
  • Flexible Time Off
  • Vacation
  • Sick Days
  • Volunteer Days
  • Holiday Days
  • Matching Gifts Programs
  • Flexible Working Arrangements
  • Work Your World Program
  • Medical Coverage
  • Dental
  • Vision
  • Disability
  • 401k

Interested in this role?

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