Senior Manager, Paid Media

About JLL JLL (Jones Lang LaSalle Incorporated) is a leading global commercial real estate services and investment management company. Founded in 1783, JLL operates in more than 80 countries with 113,000+ professionals and $23.4 billion in annual revenue. Ranked Fortune 500 #175. In a market where timing separates leaders from followers, you need a partner who helps you move with precision. That's what JLL delivers—with clarity powered by unmatched data, confidence from a firm built to last and certainty backed by execution that performs across the real estate lifecycle. What services does JLL provide? Property Management, Leasing Advisory, Capital Markets, Workplace Strategy, Project and Development Services, Design, Sustainability Solutions, and Real Estate Technology What makes JLL unique? • Intelligence that illuminates the path forward: Our research teams publish 2,000+ reports annually across 60+ markets. JLL Falcon – our proprietary AI platform for commercial real estate – combines decades of expertise, the industry's richest data and generative AI to surface patterns before they become consensus, putting you ahead of the curve. • Relationships built to last: With 240+ years of history, we're chosen by 95% of top global investors and half of the Fortune 500, with a 99% retention rate. You get a partner who's navigated every market cycle and knows what's coming next. • Execution at scale: With 113,000+ professionals across 80+ countries, we deliver coordinated solutions with consistent quality wherever you operate. You get one partner who sees the complete picture and executes globally. Recognition • Fortune's World's Most Admired Companies — 10 years • World's Most Ethical Companies (Ethisphere) — 18 years • EPA Energy Star Sustained Excellence Award — 14 years Headquartered in Chicago, Illinois | NYSE: JLL JLL combines data intelligence with commercial real estate expertise so you can See a Brighter Way.

JLL

Powered by data and commercial real estate experts, JLL illuminates a clear path, so you can execute with certainty.

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J

co.jll/4ozAe4W

10,001+ employees

Real Estate

Chicago, Illinois

Public Company

2.4M LinkedIn followers

• The Senior Manager, Paid Media leads paid media strategy and performance for a
• defined segment, developing, managing and optimizing campaigns across multiple
• channels including search, display, social media, programmatic advertising,
• OOH/DOOH, audio, influencer and other media. This role will work as part of a
• team, leveraging an in-house team of paid media activation specialists and
• working alongside agency resources to ensure paid media efforts are cohesive,
• targeted and aligned with business goals. The role manages budget allocated by
• business lines, brand, field and campaigns, analyzes campaign performance and
• optimizes strategy for maximum ROI within that allocation.
• Develop and execute global and/or local multichannel paid media campaigns for
• your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage
• agency resources to ensure effective, on-time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on
• channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data
• supports it and present that case to the business lines, brand, field, or
• campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling,
• effective advertising content.
• Develop audience targeting strategies using first- and third-party data to
• improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at
• various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and
• landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to
• adjust campaigns accordingly, and stay current with emerging ad platforms and
• technologies.
• Coordinate and align paid media efforts with the broader marketing calendar
• and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights
• to relevant stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing
• and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues
• and third-party vendors.
• Ensure compliance with data privacy regulations across all paid media
• activities.
• Implement process improvements and best practices to enhance operational
• efficiency.

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing
• recommendations.
• Deep hands-on knowledge of paid media platforms covering
• search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem-solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

• 120,000.00 – 160,000.00 USD per year
• Final compensation packages are determined by various considerations including
• but not limited to candidate qualifications, location, market conditions, and
• internal considerations.
• JLL recognizes the impact that the workplace can have on your wellness, so we
• offer a supportive culture and comprehensive benefits package that prioritizes
• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Early access to earned wages through Daily Pay
• At JLL, we harness the power of artificial intelligence (AI) to efficiently
• accelerate meaningful connections between candidates and opportunities. Using AI
• capabilities, we analyze your application for relevant skills, experiences, and
• qualifications to generate valuable insights about how your unique profile
• aligns with the specific requirements of the role you're pursuing.
• Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a
• leading global provider of real estate and investment management services. We
• take our responsibility to protect the personal information provided to us
• seriously. Generally the personal information we collect from you are for the
• purposes of processing in connection with JLL’s recruitment process. We
• endeavour to keep your personal information secure with appropriate level of
• security and keep for as long as we need it for legitimate business or legal
• reasons. We will then delete it safely and securely.
• For additional details please see our career site pages for each country.
• For candidates in the United States, please see a full copy of our Equal
• Employment Opportunity policy here
• [HRSCLeaves@jll.com]. This email is only to request an accommodation. Please
• direct any other general recruiting inquiries to our Contact Us
• Pursuant to the Arizona Civil Rights Act, criminal convictions are not an
• absolute bar to employment.
• Pursuant to Illinois Law, applicants are not obligated to disclose sealed or
• expunged records of conviction or arrest.
• Pursuant to Columbia, SC ordinance, this position is subject to a background
• check for any convictions directly related to its duties and responsibilities.
• Only job-related convictions will be considered and will not automatically
• disqualify the candidate.
• If you are a California resident as defined in the California Consumer Privacy
• Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL
• will consider for employment all qualified Applicants, including those with
• Criminal Histories, in a manner consistent with the requirements of applicable
• state and local laws, including the City of Los Angeles’ Fair Chance Initiative
• for Hiring Ordinance.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for
• Accepting applications on an ongoing basis until candidate identified.