Sr. Manager, Paid Search (SEM)

About Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, the firm helps brands like Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco, and UnitedHealth Group transform their media, measurement, and creative programs. The result? Profitable growth that speaks for itself.   Ovative doesn’t just track data, it redefines success. Its proprietary marketing intelligence platform, EMRge™, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), Ovative’s differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first marketing intelligence platform to measure businesses holistically. Ovative is all about raising the bar every day, and it shows. Its work has been recognized by organizations like AdWeek, Digiday, Google, Meta, Inc. 5000, and USA Today. For more information about Ovative, visit our website at ovative.com.

Ovative Group

We help change makers drive measurable performance. Join us. (We're Hiring!)

Cross Channel MeasurementCustomer Data ArchitectureSearch Engine MarketingSearch Engine OptimizationDigital Media ExecutionMulti-touch AttributionDigital Media OptimizationPaid SocialDisplayOnline to Offline Measurement

O

ovative.com

501-1,000 employees

Advertising Services

Minneapolis, Minnesota

2009

Privately Held

18k LinkedIn followers

• Own the health, growth, and profitability of a portfolio of Ovative Group’s
• largest paid search relationships
• Serve as a senior point of contact for client leadership, setting program
• vision, objectives, and KPIs across the portfolio
• Influence senior client stakeholders to evolve their strategy and measurement
• approach to drive enterprise impact through the paid search channel
• Identify and pursue organic growth opportunities, partnering with account and
• growth teams on scoping, staffing, and proposals
• Step in as the escalation point on complex or at-risk programs, and coach
• your team through difficult client conversations
• Lead and develop a team that includes managers and individual contributors,
• holding accountability for their performance, growth, and retention
• Own staffing strategy for your portfolio — forecast capacity, shape team
• structure, and partner on recruiting and onboarding of new Ovative team
• members
• Coach your managers to set clear expectations, share actionable feedback,
• develop talent, and maintain consistent leadership practices across the team
• Ovative’s approach to best practices, vetting and partnering with new
• technology companies, managing planning and execution tools, and staying
• ahead of emerging trends
• Partner with SEO, retail media, and upper-funnel teams to prioritize and
• drive holistic search strategy and results
• Develop and drive forward multi-channel digital media strategies and roadmaps
• aligned with client program growth goals
• providing deep media expertise
• client-facing thought leadership, partner forums, and industry conversations
• Set the standard for how paid search programs are planned, executed, and QA’d
• Forecasting, budget recommendations, and strategic pivots across your clients
• and team to maximize client results
• Continued focus on process improvement, automation, and consistent team
• output and performance
• Campaign tactics and segmentation strategy, with a customer-first mindset
• Bid strategy, goal alignment, and platform structure that drive enterprise
• business results
• Test-and-learn roadmaps that drive results for our clients and move the
• programs forward
• Lead the evolution of SEM measurement toward enterprise impact by improving
• analysis, reporting, and insights that scale across the channel
• Lead AI-enabled search experimentation and holistic search strategies that
• Partner with internal and external SEO partners to drive holistic program
• growth across platforms
• Define and scale internal best practices that best align to client goals
• Test and adopt AI-driven search capabilities and emerging platforms that
• improve business outcomes for our clients

Required

• 8+ years of experience directly responsible for enterprise-level paid search
• marketing (SEM) programs
• developing early-career talent
• Proven track record of success driving strong positive results through paid
• search marketing programs
• stakeholders
• Enterprise paid search leadership and strategy connected to business outcomes
• and impact
• Execution with paid search technologies and tools (Google Ads, Microsoft Ads,
• Search Ads 360, etc.)
• External partner management (Google, Microsoft, technology partners, etc.)

Preferred

• Previous experience in performance marketing, retail, eCommerce, etc.
• Hands-on experience testing and scaling AI-driven search capabilities
• At Ovative, we offer a transparent view into three core components of the total
• compensation package: Base Salary, Annual Bonus, and Benefits.
• For our Sr. Manager positions, including the position of Sr. Manager, Paid
• Search, our compensation range is from $125,000 to $175,000 on an annualized
• basis, which is inclusive of an annual bonus opportunity of 25% of base salary.
• We provide strong, competitive, holistic benefits that understand the importance
• of your life inside and out of work.
• At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top
• Workplace for ten years running. We lead with trust, transparency, and a
• commitment to doing the hard work others avoid.
• We offer flexibility. You'll work from our Minneapolis, Chicago, or New York
• office on set days each week, and an option to work remote on others.
• Our open floor plan reflects our open communication and flat structure—where
• interns collaborate with VPs, analysts partner with senior leaders, and our CEO
• engages with every team member. Together, we create an environment where smart,
• driven people can do their best work and support one another in the process.
• We’re equally committed to inclusion and belonging. Ovative fosters a workplace
• where everyone can participate and thrive—regardless of ethnicity, gender,

• We strive to hire and retain the best talent by offering fair, competitive
• compensation, a meaningful bonus program, and excellent health coverage. When
• the company performs well, we all benefit.
• Frequent, paid travel to our Minneapolis headquarters for company events,
• team events, and in-person collaboration with teams
• Family formation benefits including reimbursement options for fertility,
• pregnancy, and parenting needs