Senior Manager, Digital Commerce Marketing Technology

About Monster Energy Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. Monster Energy is an affirmative action and equal opportunity employer. Monster Energy is aware of recruiting scams targeting jobseekers with fake job postings or seemingly legitimate job postings with false pay ranges. Please note that Monster Energy does not ask our candidates to download apps or make any form of payment(s) to be considered for jobs. Monster Energy works with applicants through our careers page and monsterenergy.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information on our Monster Energy careers page and contact us directly with any questions at contacthr@monsterenergy.com.

Monster Energy

Unleash the Beast!

M

monsterenergy.com

5,001-10,000 employees

Food and Beverage Services

Corona, California

2002

Public Company

411k LinkedIn followers

• In the position of Sr Mgr, Digital Commerce Marketing Technology , you will lead
• the marketing technology and media engine behind MEC's fastest-moving digital
• commerce channels, from TikTok Shop to Answer Engine Optimization/Generative
• Engine Optimization (AEO/GEO) findability to MikMak-powered where-to-buy
• conversion. Own the strategy and execution to make products discoverable and
• shoppable across social commerce, answer engines, and retailer paths to
• purchase, tying every investment to measurable conversion. Lead digital
• marketing and media for the myCoke B2B platform, extending MEC's commercial
• reach into second tier and away-from-home channels.
• Marketing Technology, Media & Findability: Own TikTok Shop Profit and Loss
• Statement (P&L) across all MEC brands, including assortment, pricing,
• promotion, creator and affiliate mechanics, and conversion, treating the
• platform as a discovery engine that pays for itself.
• Marketing Technology, Media & Findability: Lead Answer Engine Optimization,
• Generative Engine Optimization (AEO/GEO) strategy to make MEC products the
• answer across Large Language Models (LLMs) and answer engines, tying share of
• search and share of answer directly to conversion outcomes.
• Marketing Technology, Media & Findability: Own MikMak where-to-buy management
• and measurement, connecting media spend to retailer conversion and
• eliminating the checkout dead-ends that lose the sale.
• Marketing Technology, Media & Findability: Direct media strategy and budget
• allocation across these emerging channels, funding the highest-converting
• findability plays and killing the ones that don't move the number
• myCoke B2B Marketing & Media: Own myCoke Business to Business (B2B)
• marketing and media strategy end to end, deepening engagement across
• second-tier and away-from-home commercial partners. Build and drive the
• myCoke B2B digital roadmap in partnership with CONA and Coke platform owners,
• aligning MEC priorities to the shared platform.
• myCoke B2B Marketing & Media: Define and deliver the B2B funnel scorecard
• across findability, consideration, conversion, and loyalty, proving platform
• Return of Interest (ROI) with metrics field sales can act on. Own the
• B2B commercial marketing calendar and campaign execution, driving myCoke
• revenue goals through the platform.
• Leadership & Cross-Functional: Build and lead the team, and manage the
• vendor, agency, and creator-network partnerships that power both pillars,
• from the mar tech stack to measurement partners.
• Leadership & Cross-Functional: Serve as the cross-functional SME connecting
• brand, sales, the media Centers of Excellence (COE), IT, data management, and
• finance, and partner directly with the Sr. Director to translate
• enterprise digital commerce strategy into channel execution.

• Marketing Strategy, or related field of study
• Additional Experience Desired: Between 3-5 years of experience in Retail
• Additional Experience Desired: Between 3-5 years of experience in Digital
• Commerce, Omnichannel experience with a grocery Consumer Packaged Goods (CPG)
• brand
• Computer Skills Desired: Experience in all Microsoft platforms, understanding
• use of LLMs for project based, understanding of digital media
• Experience with TikTok Shop, B2B marketing media campaigns
• Monster Energy provides competitive total compensation. The estimated annual
• salary range for this position is listed below. Actual compensation may vary
• based on skills, qualifications, experience, and work location.
• Pay Range
• $101,250—$135,000 USD
• Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching
• feature, to help evaluate applications for this role. To learn more see
• Monster at privacy@monsterenergy.com. [privacy@monsterenergy.com]
• This employer is required to notify all applicants of their rights pursuant to
• federal employment laws. For further information, please review the Know Your
• Rights [https://www.eeoc.gov/poster] notice from the Department of Labor.