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Software Development · 761k people
Digital Marketing Manager, Digital Marketing, Movies
Posted 4 Nov
What’s this role about? The Digital Marketing Manager will develop and execute creative, data-driven social and influencer marketing campaigns for Amazon MGM Studios' theatrical and streaming film slate. They will collaborate across global teams to drive moviegoer attendance and Prime Video viewership while maintaining high standards of operational excellence.
Culver City, California
On-site
$79K – $138K
Full-time
2-5 years exp
Skills required
Tap the ones you have
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Company
Amazon
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Responsibilities
- Be a part of the team creating digital marketing campaigns for their assigned
- Theatrical and Streaming Amazon MGM Studios films.
- Guide the creation of world-class, break-through digital and social marketing
- strategies that support and reinforces Amazon MGM Studios in the film
- marketplace, in keeping with the business and marketing strategy for the brand.
- Develop inventive, strategic influencer marketing campaigns that inspire our
- customers while driving awareness and viewership.
- Contribute strong strategic thinking to ideate and develop innovative,
- effective, and award-winning digital marketing experiences.
- Raise the bar on social marketing globally. Work with the international teams
- for implementing this vision and strategy across all territories.
- Embrace performance data, and refine future digital marketing strategies based
- on these insights.
- Contribute to campaign reviews and presentations, while successfully
- presenting social marketing concepts and narratives for senior management.
- Have a strong point of view and vision along with a clear, concise ability to
- provide strategic and creative direction to internal and external partners.
- Think big. Drive new ideas that lead to innovative social marketing programs
- and events to support launches.
- Proactively contribute to create policies, procedures, best practices and
- formalize mechanisms that impact the broader department.
- Facilitate the digital campaign management, producing work cost effectively
- and on schedule.
- Communicate with key stakeholders internally, including but not limited to PR,
- Media, Brand, Department Heads, Strategy Heads, Creative, International
- Leadership, Cross-Functional Marketing Teams, Studios Leadership and the Prime
- Video group as well as externally, including filmmakers and partner agencies. In
- a spirit of collaboration, build strong relationships and earning trust.
- Review budgets, campaign calendars and resource allocations for digital
- marketing major campaign beats and assignments.
- Proactively work to solve problems and communicate with senior management.
- Basic Qualifications: - 3+ years of professional non-internship marketing
Qualification
MarketingCreative & MediaManagement & LeadershipData & Analytics
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative
- teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
- tables)
- Experience in the entertainment industry
- Experience in digital marketing, preferably for film Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- 4+ years of professional non-internship marketing experience
- Experience working with external partners including showrunners and talent
- Los Angeles County applicants: Job duties for this position include: work safely
- and cooperatively with other employees, supervisors, and staff; adhere to
- standards of excellence despite stressful conditions; communicate effectively
- and respectfully with employees, supervisors, and staff to ensure exceptional
- customer service; and follow all federal, state, and local laws and Company
- policies. Criminal history may have a direct, adverse, and negative relationship
- with some of the material job duties of this position. These include the duties
- and responsibilities listed above, as well as the abilities to adhere to company
- policies, exercise sound judgment, effectively manage stress and work safely and
- respectfully with others, exhibit trustworthiness and professionalism, and
- safeguard business operations and the Company’s reputation. Pursuant to the Los
- Angeles County Fair Chance Ordinance, we will consider for employment qualified
- Our inclusive culture empowers Amazonians to deliver the best results for our
- customers. If you have a disability and need a workplace accommodation or
- adjustment during the application and hiring process, including support for the
- interview or onboarding process, please visit
- https://amazon.jobs/content/en/how-we-hire/accommodations
- The base salary range for this position is listed below. Your Amazon package
- will include sign-on payments and restricted stock units (RSUs). Final
- compensation will be determined based on factors including experience,
- qualifications, and location. Amazon also offers comprehensive benefits
- including health insurance (medical, dental, vision, prescription, Basic Life &
- AD&D insurance and option for Supplemental life plans, EAP, Mental Health
- Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
- Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- Learn more about our benefits at https://amazon.jobs/en/benefits
- USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
Benefits
- Health insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Prescription insurance
- Basic life insurance
- AD&D insurance
- Supplemental life plans
- Employee assistance program
- Mental health support
- Medical advice line
- Flexible spending accounts
- Adoption reimbursement
- Surrogacy reimbursement
- 401(k) matching
- Paid time off
- Parental leave
- Sign-on payments
- Restricted stock units
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