Lead, Technology Partners Product Marketing Manager

About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA, and APAC. Learn more at braze.com.

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™

mobile engagementmobile marketingmarketing automation for appssoftwaredigital marketingcustomer engagementmarketing technologyemail marketingcross-channel marketingcustomer experience

B

braze.com

1,001-5,000 employees

Software Development

New York, New York

2011

Public Company

287k LinkedIn followers

Raised $314.3M

• You will translate Braze's strategic technology partnerships into differentiated
• messaging, joint go-to-market programs, and field-ready assets that ladder up to
• our core platform narrative.
• cross-functional execution. You'll bring a clear understanding of how
• go-to-market strategies work with technology platform partners, and you'll work
• closely with internal cross-functional teams including Product, Partnerships,
• Sales, and Marketing to take initiatives from messaging through to field
• readiness.
• Develop GTM strategy based on joint business plans for strategic technology
• partnerships in collaboration with partner leads
• Own the messaging architecture for Braze's strategic technology partnerships
• (e.g., cloud hyperscalers and data platforms), ensuring each partnership
• ladders up to our core platform narrative and customer engagement story
• Translate platform integrations into clear, differentiated value propositions
• with defined customer use cases and competitive angles
• Work with Core Product Marketing to ensure technology partners are reflected
• accurately in product launches, campaigns, and core messaging
• Drive joint go-to-market and co-marketing programs with technology platform
• partners, coordinating timelines and deliverables across internal teams
• Drive partner launch motions end-to-end: messaging, packaging, enablement
• materials, and field readiness
• Build and deliver core assets and enablement that actually get used in the
• field
• Track performance and adoption, and report results back to cross-functional
• stakeholders
• Work closely with Product, GTM Strategy, Sales, Marketing, and Partnership to
• align on priorities and execute against them
• Partner with Sales and the field to support active deals, customer
• conversations, and positioning
• partnerships, with integrations reflected consistently across launches,
• campaigns, and core messaging
• Trusted, productive relationships across Product, Sales, Partners, Marketing,
• and Services—you're the person teams pull in early

Required

• A storyteller. You turn complex offerings and integrations into clear,
• differentiated narratives that resonate with buyers and the field alike
• A builder. You're comfortable with ambiguity and energized by creating
• structure, frameworks, and repeatable motions where none existed
• A collaborator. You're a sleeves-rolled-up, low-ego operator who brings
• cross-functional teams along and gets things shipped without direct authority
• GTM-fluent. You understand how go-to-market strategies work with technology
• platform partners and how to execute them in a fast-moving, matrixed
• organization
• 7–10+ years in product and/or partner marketing at a growing B2B technology
• company, with strong product marketing (PMM) craft at the core
• A clear, practical understanding of how go-to-market strategies work with
• technology platform partners, including joint GTM programs, co-marketing
• motions, and integration launches
• Strong PMM fundamentals: messaging frameworks, competitive positioning,
• narrative development, and the ability to translate complex offerings and
• integrations into clear, buyer-ready stories
• Experience marketing technology platform partnerships (e.g., cloud
• hyperscalers, data platforms, and the broader SaaS/martech ecosystem)
• Experience building sales and enablement content—solution briefs, battle
• cards, decks, playbooks—that gets adopted and used by the field
• A proven ability to work closely with cross-functional teams and execute
• without direct authority, navigating a matrixed organization to get things
• shipped
• Excellent communicator, comfortable presenting to internal stakeholders and
• partners

Preferred

• Experience in customer engagement, marketing technology, CDP, or adjacent
• data/SaaS categories
• For candidates based in the United States, the pay range for this position at
• the start of employment is expected to be between $116,000 and $174,000/year,
• with an expected On Target Earnings (OTE) between $133,000 and $201,000/year
• (including bonus or commission). Your exact offer may vary depending on multiple
• individualized factors, including market location, job-related knowledge,
• skills, and experience. In addition to cash compensation, this role qualifies
• for a comprehensive Total Rewards package that includes equity grants of
• restricted stock (RSUs) so that you will own a piece of our company.

• Braze benefits vary by location, and we encourage you to review our specific
• From offering comprehensive benefits to fostering hybrid ways of working, we've
• got you covered so you can prioritize work-life harmony. Braze offers benefits
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and
• disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning
• platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team
• connections, and innovation
• Opportunities to give back to your community, including an annual
• company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to
• Braze is the leading customer engagement platform that empowers brands to Be
• Absolutely Engaging™ Braze helps brands deliver great customer experiences that
• drive value both for consumers and for their businesses. Built on a foundation
• of composable intelligence, BrazeAI™ allows marketers to combine and activate AI
• agents, models, and features at every touchpoint throughout the Braze Customer
• Engagement Platform for smarter, faster, and more meaningful customer
• engagement. From cross-channel messaging and journey orchestration to Al-powered
• decisioning and optimization, Braze enables companies to turn action into
• interaction through autonomous, 1:1 personalized experiences.
• The company has repeatedly been recognized as a Leader in marketing technology
• by industry analysts, and was voted a G2 “Best of Marketing and Digital
• Advertising Software Product” in 2025.
• Braze was also named a 2025 Best Companies To Work For by U.S. News and World
• Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best
• Workplace in Technology™ by Great Place To Work®, among other accolades. Braze
• is also proudly certified as a Great Place to Work® in the U.S., the UK,
• Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin,
• Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo,
• Singapore, Seoul, Sydney and Tokyo.
• At Braze, we strive to create equitable growth and opportunities inside and
• outside the organization.
• Building meaningful connections is at the heart of everything we do, and that
• includes our recruiting practices. We're committed to offering all candidates a
• fair, accessible, and inclusive experience – regardless of age, color,
• We know that sometimes different circumstances can lead talented people to
• hesitate to apply for a role unless they meet 100% of the criteria. If this
• sounds familiar, we encourage you to apply, as we’d love to meet you
• At Braze, we’re committed to a fair and transparent candidate experience. To
• help our recruitment teams focus on what matters most — the person behind each
• This includes using AI to analyze the experience, skills and qualifications in
• your application materials to help with screening and prioritizing candidates.
• Such screening may amount to a form of solely automated decision-making. We also
• use AI for administrative support, like scheduling and recording interviews and
• summarizing interview notes. Our recruiting teams remain responsible for all
• hiring decisions and are involved throughout the process.
• Depending on where you are located, you may have certain rights available to you
• To opt out of AI-assisted review of your application, please click the “Learn
• More” at the end of the application form below and follow the instructions
• before submitting your application. Please note, if you apply to multiple
• roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further
• information about how AI is used in our recruitment process, to request a
• retroactive manual review of any decision made or to contest a decision,
• please contact us at talentdata.privacy@braze.com
• [talentdata.privacy@braze.com].
• Please contact us at talentdata.privacy@braze.com [talentdata.privacy@braze.com]
• with any questions. To find out more about our hiring process, check out this
• page [https://www.braze.com/company/careers/how-we-hire].
• Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
• Our use of AI during the application review process may include the use of
• automated employment decision tools. Pursuant to New York City Local Law 144,
• for roles based in New York City, or if you reside in New York City, you have
• the right to request an alternative selection process or a reasonable
• accommodation instead of AI-assisted review.
• To opt out of AI-assisted review of your application, please click the “Learn
• More” button below and follow the instructions before submitting your
• application. Please note, if you apply to multiple roles at Braze, you will need
• to opt out in relation to each application. Please submit any other request to
• our Talent Acquisition team at talentdata.privacy@braze.com
• [talentdata.privacy@braze.com] promptly after applying. Summaries of the most
• recent bias audit results for such tools are available here
• Policy [https://www.braze.com/company/legal/privacy-policy-job-candidates] for
• more information on how Braze processes your personal information during the
• recruitment process and, if applicable based on your location, how you can
• exercise any privacy rights.