Lead Product Manager, Banners & Content Cards

About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA, and APAC. Learn more at braze.com.

Braze

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™

mobile engagementmobile marketingmarketing automation for appssoftwaredigital marketingcustomer engagementmarketing technologyemail marketingcross-channel marketingcustomer experience

B

braze.com

1,001-5,000 employees

Software Development

New York, New York

2011

Public Company

287k LinkedIn followers

Raised $314.3M

• We're looking for a Lead Product Manager to lead the Banners team, which owns
• Braze's in-product messaging surfaces: Content Cards and Banners.
• These are the channels that reach users inside the app experience rather than
• outside it. They're persistent, native, and always available, with no opt-in
• required and no deliverability tax. Content Cards is a mature, widely adopted
• surface. Banners is our newest channel and our fastest growing, having gone from
• launch to full feature parity with Content Cards in under a year, and now
• serving well over a billion impressions a day.
• Braze operates at massive scale, collecting hundreds of billions of data points
• each month and sending billions of messages to end users daily. In-product
• surfaces are a growing share of that. The constraint on this part of the
• business is no longer capability. It's adoption, programmability, and making
• creation genuinely fast.
• The goal here is to find someone who can take a portfolio that's technically
• deep and commercially material, and push it into its next phase. Here's what
• Drive adoption, not just delivery. The work is turning shipped capability
• into activated customers and sustained usage. That means better defaults,
• faster time to first banner, self-serve setup, and out-of-the-box
• integrations with platforms like Shopify
• Make creation faster and more intelligent. Banners already supports three
• ways to build: drag-and-drop, raw HTML, and AI-generated. Braze is investing
• heavily in Operator, our AI assistant, and a big part of this role is making
• sure these surfaces are ones Operator can actually work with. Marketers are
• shifting from building things themselves to letting AI build it for them. A
• core part of this role is pushing that path forward: making Operator, our AI
• assistant, a natural and differentiated way to act on a marketer’s intent
• Set the measurement bar. You'd define what good looks like for adoption,
• usage, and performance, and hold the team to baselines and targets that are
• real
• customers, sales, support, usage data, and competitive signal to figure out
• what matters most next
• Partner with engineers and designers to execute that roadmap in a lean,
• entrepreneurial start-up environment
• Own the commercial outcomes for your area (adoption, consumption, expansion)
• and understand the unit economics well enough to make good investment
• tradeoffs
• Establish and manage internal and external customer expectations, including
• with enterprise accounts and in renewal and expansion conversations
• Deeply understand our technology, business, customers, and market
• Build best-in-class infrastructure for your products, treating reliability,
• performance, and observability as product requirements rather than cleanup
• work
• Partner across the division to build reusable capability instead of
• channel-specific implementations. Shared editors, shared design patterns,
• shared APIs

Required

• 8+ years of Product Management experience, including owning a product line at
• scale
• Strong communication, collaboration, organization, and persuasion skills.
• This is a senior IC role with no direct reports and a lot of influence.
• You'll need to align engineering, design, our SDK team, and go-to-market
• without positional authority
• A proactive, positive, can-do attitude. You drive projects to completion
• excellently, and you're always looking for new ways that processes and
• products can be improved
• Comfortable being technical. You can reason about client-side rendering, SDK
• integration, API design, and caching well enough to make real tradeoffs with
• engineers rather than relaying them
• You build rich user experiences and work closely with designers. These are
• content creation products, so the quality of the authoring experience is the
• product
• Data-driven by instinct. You go to the adoption funnel and the usage data
• before the anecdote, and you're rigorous about baselines
• Customer-focused and commercially fluent. You understand how your product
• area drives consumption and expansion, and you can hold a credible
• conversation with an enterprise customer about why they should adopt a new
• channel
• Eagerness to learn and grow.

Preferred

• Experience with in-product or embedded messaging surfaces. Inbox, feed,
• banner, or in-app content products
• Experience building rich content creation flows. Drag-and-drop editors,
• template systems, or WYSIWYG authoring
• Experience shipping AI features inside an existing authoring tool
• Experience with products that depend on customer-side SDK integration, and
• the adoption dynamics that come with that
• Strong technical experience and the ability to understand and discuss product
• architecture
• Experience at a high-growth technology startup
• Experience at a high-scale technology startup. We operate at the scale of
• billions of users
• For candidates based in the United States, the pay range for this position at
• the start of employment is expected to be between $169,000 and $266,000/year,
• with an expected On Target Earnings (OTE) between $188,000 and $296,000/year
• (including bonus or commission). Your exact offer may vary depending on multiple
• individualized factors, including market location, job-related knowledge,
• skills, and experience. In addition to cash compensation, this role qualifies
• for a comprehensive Total Rewards package that includes equity grants of
• restricted stock (RSUs) so that you will own a piece of our company.

• Braze benefits vary by location, and we encourage you to review our specific
• From offering comprehensive benefits to fostering hybrid ways of working, we've
• got you covered so you can prioritize work-life harmony. Braze offers benefits
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and
• disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning
• platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team
• connections, and innovation
• Opportunities to give back to your community, including an annual
• company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to
• Braze is the leading customer engagement platform that empowers brands to Be
• Absolutely Engaging™ Braze helps brands deliver great customer experiences that
• drive value both for consumers and for their businesses. Built on a foundation
• of composable intelligence, BrazeAI™ allows marketers to combine and activate AI
• agents, models, and features at every touchpoint throughout the Braze Customer
• Engagement Platform for smarter, faster, and more meaningful customer
• engagement. From cross-channel messaging and journey orchestration to Al-powered
• decisioning and optimization, Braze enables companies to turn action into
• interaction through autonomous, 1:1 personalized experiences.
• The company has repeatedly been recognized as a Leader in marketing technology
• by industry analysts, and was voted a G2 “Best of Marketing and Digital
• Advertising Software Product” in 2025.
• Braze was also named a 2025 Best Companies To Work For by U.S. News and World
• Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best
• Workplace in Technology™ by Great Place To Work®, among other accolades. Braze
• is also proudly certified as a Great Place to Work® in the U.S., the UK,
• Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin,
• Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo,
• Singapore, Seoul, Sydney and Tokyo.
• At Braze, we strive to create equitable growth and opportunities inside and
• outside the organization.
• Building meaningful connections is at the heart of everything we do, and that
• includes our recruiting practices. We're committed to offering all candidates a
• fair, accessible, and inclusive experience – regardless of age, color,
• We know that sometimes different circumstances can lead talented people to
• hesitate to apply for a role unless they meet 100% of the criteria. If this
• sounds familiar, we encourage you to apply, as we’d love to meet you
• At Braze, we’re committed to a fair and transparent candidate experience. To
• help our recruitment teams focus on what matters most — the person behind each
• This includes using AI to analyze the experience, skills and qualifications in
• your application materials to help with screening and prioritizing candidates.
• Such screening may amount to a form of solely automated decision-making. We also
• use AI for administrative support, like scheduling and recording interviews and
• summarizing interview notes. Our recruiting teams remain responsible for all
• hiring decisions and are involved throughout the process.
• Depending on where you are located, you may have certain rights available to you
• To opt out of AI-assisted review of your application, please click the “Learn
• More” at the end of the application form below and follow the instructions
• before submitting your application. Please note, if you apply to multiple
• roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further
• information about how AI is used in our recruitment process, to request a
• retroactive manual review of any decision made or to contest a decision,
• please contact us at talentdata.privacy@braze.com
• [talentdata.privacy@braze.com].
• Please contact us at talentdata.privacy@braze.com [talentdata.privacy@braze.com]
• with any questions. To find out more about our hiring process, check out this
• page [https://www.braze.com/company/careers/how-we-hire].
• Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)
• Our use of AI during the application review process may include the use of
• automated employment decision tools. Pursuant to New York City Local Law 144,
• for roles based in New York City, or if you reside in New York City, you have
• the right to request an alternative selection process or a reasonable
• accommodation instead of AI-assisted review.
• To opt out of AI-assisted review of your application, please click the “Learn
• More” button below and follow the instructions before submitting your
• application. Please note, if you apply to multiple roles at Braze, you will need
• to opt out in relation to each application. Please submit any other request to
• our Talent Acquisition team at talentdata.privacy@braze.com
• [talentdata.privacy@braze.com] promptly after applying. Summaries of the most
• recent bias audit results for such tools are available here
• Policy [https://www.braze.com/company/legal/privacy-policy-job-candidates] for
• more information on how Braze processes your personal information during the
• recruitment process and, if applicable based on your location, how you can
• exercise any privacy rights.