Lead Regional Marketing Manager - UKI

About Workiva Inc. Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Finance, accounting, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com.

Workiva Inc.

Government ReportingInternal ControlsSection 16SEDAR ReportingSOXSEC ReportingCCAR/Stress TestsEnterprise Risk ManagementEnvironmental Health and SafetyORSA

W

workiva.com

1,001-5,000 employees

Software Development

Ames, Iowa

2008

Public Company

147k LinkedIn followers

Raised $680.6M

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
• Identify pipeline gaps and target audiences to build focused marketing programmes
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
• Direct priority Corporate and Public Sector programmes as these businesses scale
• Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
• Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
• Evaluate account, engagement, and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
• Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
• Adapt global, EMEA, and partner resources to maximize scale and impact
• Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes

Required

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans
• Background in developing integrated programmes that generate and progress enterprise pipeline
• Deep understanding of pipeline management, account engagement, and buyer journeys
• Experience designing integrated campaigns and account-based programmes in B2B SaaS
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions
• Up to 25% travel for internal meetings, customer programmes, and industry events
• Reliable internet access for remote work outside a Workiva office

Preferred

• Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
• Track record of working with partners, alliances, or channel teams on joint GTM programmes
• Background in developing or scaling a new go-to-market motion
• Strong grasp of ABM, digital demand generation, and executive engagement strategies
• Ability to translate Sales priorities and market insight into actionable marketing programmes
• Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
• Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment

• Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
• At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
• Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.