Senior Demand Marketing Manager

About UPP The UK’s leading provider of on-campus residential and academic accommodation infrastructure. We have over 36,000 rooms in operation or under construction through long-term, bespoke partnerships with 15 world-leading universities. With approximately 1,000 employees, since 1998 we have invested over £3.8bn in the UK higher education sector and provided homes to over 400,000 students.

UPP

The UK’s leading provider of on-campus residential and academic accommodation infrastructure.

U

upp-ltd.com

501-1,000 employees

Higher Education

Blackfriars, England

1998

Privately Held

8.8k LinkedIn followers

• Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
• Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
• Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
• Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
• Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
• Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
• Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
• Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
• Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.
• We are looking for you to have significant senior marketing experience, with
• Proven experience developing and delivering successful marketing strategies within a commercial environment.
• Strong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.
• A track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.
• Strong experience managing marketing budgets, agency relationships and investment decisions.
• Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.
• Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.
• A data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.
• Experience leading and developing high-performing marketing teams.
• Experience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous. Experience with HubSpot or similar CRM platforms would also be beneficial.
• Alongside your technical expertise, you'll be a commercially minded marketing leader who thrives in a fast-paced environment, enjoys building strong partnerships and is passionate about creating campaigns that deliver tangible business results.
• In return, we are offering a competitive salary and a great benefits package, including a discretionary performance bonus, 29 days' holiday plus bank holidays, private healthcare, pension, enhanced family leave, life assurance, training, two paid volunteering or personal development days and a cycle-to-work scheme.
• UPP welcomes all applications and recognises the value of having a diverse and inclusive culture which reflects the communities we work with and has a positive impact on our people, our student residents and our university partners.
• We understand all disabilities, impairments and conditions are unique, so please advise us of any adjustments which would support you through our recruitment process and help you to thrive at work.
• Our core values of Innovation, Sustainability, Community, Partnership and Respect are fundamental to our culture and summarise what is important to our business and our people.
• We are a team with energy, pace and passion. Apply today and help shape the marketing strategies that drive student demand, occupancy growth and exceptional customer experiences across UPP.

• Discretionary Performance Bonus
• 29 Days' Holiday Plus Bank Holidays
• Private Healthcare
• Pension
• Enhanced Family Leave
• Life Assurance
• Training
• Two Paid Volunteering or Personal Development Days
• Cycle-to-Work Scheme