Product Marketing Manager

About ICAP TP ICAP is the network at the centre of the world's most complex financial markets. We connect market participants to liquidity, data and insight across global financial, energy and commodities markets. Through our portfolio of businesses and premium brands, we help clients discover prices, manage risk, execute transactions and make informed decisions. Sitting at the point where liquidity is formed, prices are discovered and transactions occur, TP ICAP plays a vital role in supporting well-functioning markets. With a presence in more than 60 offices across 28 countries, we connect clients and market participants around the world. As markets evolve and client needs change, so does our network. TP ICAP | We Connect Our brands include: • Tullett Prebon • ICAP • Liquidnet • Parameta Solutions • PVM • Vantage Capital Markets • RealQ

ICAP

I

tpicap.com

5,001-10,000 employees

Financial Services

Liverpool Street, England

Public Company

84k LinkedIn followers

• Lead the development and execution of product marketing plans, positioning, and messaging that effectively communicate the value of Parameta’s OTC market data, indices, and analytics solutions
• Design and execute integrated go-to-market campaigns across a range of channels, including digital marketing, events, and content creation, to increase market awareness, generate qualified leads, and drive marketing-qualified leads (MQLs) and sales pipeline growth.
• Partner closely with sales, product, and client success teams to develop tailored marketing content, collateral, and campaigns. Act as a resourceful problem solver, translating complex product features into clear, compelling benefits for the target audience.
• Use insights to inform marketing strategies and ensure the product’s positioning remains competitive and relevant in the market.
• Partner with our digital marketing agencies to develop and scale a high-performing digital growth engine, optimising SEO, paid media, website performance, email marketing, and content campaigns to increase brand awareness, drive qualified lead generation, and support pipeline growth.
• Be an influential voice in the commercial organization, driving alignment and support for marketing initiatives. Balance autonomy with collaboration, leveraging relationships across teams to achieve results.

• Formal experience in product marketing in financial services, derivatives or market data experience preferred.
• Knowledge of financial markets, with an understanding of derivatives across capital markets, such as interest rate swaps, inflation products, and money markets, and energy and commodity markets. Experience with financial benchmarks, pricing data, and analytics solutions is highly desirable.
• Demonstrated experience in developing and executing go-to-market strategies, positioning, and messaging for data products. Ability to craft compelling marketing content and campaigns targeting financial market participants
• Proven ability to design and execute successful marketing campaigns across multiple channels (digital marketing, content creation, events) that successfully generate qualified leads and pipeline opportunity.
• Demonstrated technical writing and editing ability with attention to detail.
• Experience working closely with sales, product, and client success teams to create tailored marketing content and strategies. Ability to translate complex concepts into clear, compelling benefits for clients.
• Ability to conduct market research, understand industry trends, and use insights to inform marketing strategies. Competence in tracking competitor activity and adjusting product positioning accordingly.
• Excellent written and verbal communication skills, including the ability to create and deliver compelling messages and content.
• Ability to manage multiple projects simultaneously in a fast-paced environment, ensuring deadlines and quality standards are met. Comfortable with both autonomy and teamwork in a dynamic setting.
• Demonstrated knowledge of derivatives and capital markets such as interest rate swaps, inflation,
• Expertise in multi‑channel demand generation, SEO, PPC, website optimisation.
• Knowledge of working with Hubspot and/or Salesforce
• Ability to quickly adapt to market changes and challenges, staying flexible and proactive in a fast-evolving business environment.
• Ability to build strong relationships across functions and influence key stakeholders across the organization. Strong interpersonal skills to align various teams towards common marketing goals.
• A creative and strategic thinker who can find innovative solutions to challenges in a rapidly growing business.
• Ability to work independently, take ownership of projects, and drive initiatives to completion without constant oversight.
• Job Band & Level
• Manager / 6
• #LI-Hybrid #LI-ASO
• Not The Perfect Fit?
• Concerned that you may not meet the criteria precisely? At TP ICAP, we wholeheartedly believe in fostering inclusivity and cultivating a work environment where everyone can flourish, regardless of your personal or professional background. If you are enthusiastic about this role but find that your experience doesn't align perfectly with every aspect of the job description, we strongly encourage you to apply. You may be the ideal candidate for this position or another opportunity within our organisation. Our dedicated Talent Acquisition team is here to assist you in recognising how your unique skills and abilities can be a valuable contribution. Don't hesitate to take the leap and explore the possibilities. Your potential is what truly matters to us.
• We know that the best innovation happens when diverse people with different perspectives and skills work together in an inclusive atmosphere. That's why we're building a culture where everyone plays a part in making people feel welcome, ready and willing to contribute. TP ICAP Accord - our Employee Network - is a central to this. As well as representing specific groups, TP ICAP Accord helps increase awareness, collaboration, shares best practice, and holds our firm to account for driving continuous cultural improvement.