
Manufacturing · 24k people
Senior Trade & Shopper Marketing Manager
Posted 27 Oct
What’s this role about? You will define and implement trade marketing development and measurement frameworks across online, offline, and omnichannel retail channels. Additionally, you will lead change management initiatives to improve retail planning, execution tracking, and ROI measurement.
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Company
About the LEGO Group We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
the LEGO Group
Our mission is to inspire and develop the builders of tomorrow.

Responsibilities
- Just imagine shaping how retail marketing is planned, executed and measured across online, offline and omnichannel experiences. Then make it real.
- You'll help make Retail Trade Marketing Execution more structured, measurable and useful for the teams putting it into practice. You'll balance the needs of commercial and digital teams, navigate competing priorities and help colleagues adopt improved processes. Most importantly, you'll connect shopper marketing, retail execution and evidence-based decision-making in ways that support stronger retail marketing effectiveness.
- Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
Qualification
Benefits
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Your workplace: Your workplace will be the office, store or factory specified in this advert.
- Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
- Learn more about our benefits, culture and workplace experience here
- Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
- The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
- Thank you for sharing our global commitment to Children’s Rights.
- Just imagine building your dream career.
- Then make it real.
- Join the LEGO® team today.
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