Marketing Services · 691 people
Influencer Marketing Director
Posted 30 Oct
What’s this role about? Lead senior client relationships and complex influencer programmes from briefing through delivery, guiding multidisciplinary teams across creator selection, contracting, content, and reporting. Connect campaigns to client objectives and measurable outcomes while managing quality, budgets, risks, pitches, and growth opportunities.
Skills required
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Company
About Influential Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.
Influential
The Unrivaled Leader in Influencer Marketing.
Responsibilities
- Lead senior client relationships across complex influencer programmes, building trust and creating clarity from brief to delivery.
- Turn client objectives, audience insights and platform behaviours into focused, practical influencer recommendations.
- Set clear operational plans covering responsibilities, milestones, budgets, dependencies, approvals and escalation routes.
- Guide multidisciplinary teams through creator selection, negotiation, contracting, content development, delivery and reporting.
- Oversee campaign quality, scope and commercial performance, identifying risks early and resolving delivery challenges.
- Connect influencer activity to KPIs, media plans and business objectives through meaningful measurement frameworks and reporting.
- Shape pitches, new-business responses and product development by translating campaign learning and market trends into growth opportunities.
Qualification
- Substantial experience in influencer, creator, social, content or media agencies, including leadership of complex client work.
- A strong understanding of end-to-end influencer delivery, including creator management, contracting, compliance and content approvals.
- The ability to lead senior client conversations, manage expectations and build collaborative, trusted relationships.
- Sound commercial judgement across cost planning, scopes of work, budgets, delivery models and presentations.
- Experience using measurement and reporting to connect influencer activity with campaign and commercial outcomes.
- Current knowledge of creator culture, social platforms, emerging formats and relevant industry developments.
- A proactive and considered approach, with the judgement to navigate ambiguity, support colleagues and keep work moving.
Benefits
- Pension
- Life Assurance
- Private Medical Cover
- Reflection Days
- Shared Parental Leave
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