Marketing and New Business Director - Creative Agencies (12 month FTC)

About Havas Group Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long‑term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

Havas Group

H

havas.com

10,001+ employees

Advertising Services

Puteaux

Privately Held

303k LinkedIn followers

• Global Marketing and New Business Director/Associate Director – 12-month maternity leave cover
• Your key priority: to move more targets through the funnel to generate meetings/briefs
• Sitting in the Global New Business team based in London, you’ll be at the intersection of marketing, prospecting and business development, ensuring that thought leadership, content, events, consultant relationships and outbound engagement work together to generate qualified opportunities and drive sustainable new business growth.
• You will lead the development and manage the execution of our global marketing strategy that positions Havas as a leading growth partner for brands.
• Building annual global growth marketing priorities and plans.
• Developing integrated campaigns around thought leadership (with our Intelligence team) across our priority sectors.
• Driving visibility and engagement with priority prospects, ensuring all activity is measurable, insight-led and aligned to pipeline goals.
• Driving adoption of global marketing best practice across selected key markets.
• Working closely with communications, strategy and agency leadership teams to amplify Havas expertise globally.
• Lead Havas' global event and activation strategy as a growth driver including driving a clear ROI framework for all event investment.
• You will be responsible for the global approach to proactive prospecting and pipeline generation.
• Defining global prospecting strategy and governance.
• Leading priority target identification and qualification.
• Embedding data-led prospecting approaches across markets.
• Championing usage of our global CRM system for prospecting and deal tracking.
• Supporting senior stakeholder engagement programmes for top priority prospects.
• Building frameworks that move opportunities from awareness to active pursuit.
• You will lead relationship programmes that increase access to opportunities through consultants, procurement leaders and key industry influencers.
• Developing engagement plans for major consultancy partners.
• Creating targeted content and events for consultant and procurement audiences.
• Identifying new growth partnerships.
• Supporting market growth teams in building influential external relationships.
• You will lead and develop the global growth marketing and prospecting function.
• Managing and developing team members (prospecting senior account manager, content creator, editor).
• Creating clear ownership, accountability and ways of working.
• You and your team are growing our pipeline of qualified prospects.
• You and your team are increasing engagement with our key audiences and generating meetings and conversations with our key targets.
• You’re developing and leading on content, marketing and events strategies that positively influence pipeline value.
• #LI-NK1
• Contract Type
• Permanent