Marketing Director

About Elegant Resorts At Elegant Resorts we’re devoted to luxury travel and as experts in the field of tailor-making luxury holidays, our commitment to excellence has served us well for over three decades. Our resorts and destinations are carefully selected for their stunning locations, five star facilities and attentive service. Our staff are committed to excellence, and experience the resorts and destinations on a regular basis, which ensures the information we provide is both accurate and up-to-date. We’ll accommodate personal requests and offer recommendations, and if you can’t find the exact destination, hotel or experience you’d like here, we’ll happily put together a personal itinerary that goes beyond the usual luxury holiday to offer you a richer, longer-lasting experience altogether.

Elegant Resorts

Luxury travel that goes beyond expectations | Feefo Platinum Trusted Service Award 2026

Luxury TravelLuxury CaribbeanLuxury Indian OceanLuxury EuropeLuxury AfricaLuxury AmericaLuxury AustralasiaLuxury AsiaLuxury RailLuxury Cruise

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E

ElegantResorts.co.uk

51-200 employees

Leisure, Travel & Tourism

Chester, CHESHIRE

1988

Public Company

10k LinkedIn followers

• Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers.
• Our expert team curates’ exceptional itineraries, partnering with the world’s finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.
• Elegant Resorts is part of The Portman Travel Group click here to view our LinkedIn Careers Page and includes, If Only, Clarity Business Travel Brighter Event, and Destination Sports Group
• This is an exciting opportunity to shape the next chapter of Elegant Resorts, leading the B2C and B2B marketing strategy for one of the UK’s leading luxury travel brands. As Marketing Director, you’ll bring together brand, digital, CRM, acquisition, retention, performance and trade marketing to drive profitable growth, strengthen customer relationships and elevate our market presence. Working closely with Sales, Product and senior leadership, you’ll use creativity, data and insight to deliver exceptional customer journeys and take our brand and commercial performance to the next level.
• Develop and deliver an integrated sales and marketing strategy focused on brand growth, customer acquisition, retention and revenue.
• Lead and develop high-performing Sales and Marketing teams, creating a collaborative and commercially focused culture.
• Drive CRM and customer lifecycle strategy, using segmentation and personalisation to strengthen relationships and customer lifetime value.
• Lead multi-channel marketing across digital, PPC, SEO, CRM, print, social media and events.
• Strengthen the brand across all customer touchpoints, ensuring a consistent luxury customer experience.
• Identify and develop high-value customer opportunities and luxury brand partnerships.
• Use customer, sales and market insight to identify opportunities and inform commercial decisions.
• Optimise the website and digital channels to improve lead generation, conversion and engagement.
• Work closely with Product, Technology and Operations to align commercial activity with customer needs and market trends.
• Champion innovation, including the effective use of AI, automation and new marketing technologies.
• Set and monitor key sales and marketing KPIs, ensuring activity delivers measurable ROI and commercial growth.
• Provide strategic input at board level and adapt plans quickly in response to changing market conditions.

• Proven experience in senior marketing leadership, ideally within luxury travel, hospitality or a related sector.
• Experience attracting, developing and retaining UHNW customers, including partnerships with luxury brands.
• Strong commercial acumen with hands-on experience across CRM, customer data, analytics and lifecycle management.
• Strong understanding of digital marketing, sales enablement and multi-channel strategies.
• Proven ability to build, lead and develop high-performing teams.
• Confident operating at board and senior stakeholder level, with strong influencing skills.
• Passion for travel, innovation and delivering exceptional customer experiences.
• Understanding of sustainability and ethical practices within commercial and marketing strategies.

• Generous Holiday Entitlement
• Birthday Day Off
• Staff Recognition Awards
• Hotel and Airline Discounts
• Employee Assistance Programme
• Referral Bonus