
Retail Luxury Goods and Jewelry · 266 people
Global Digital Marketing Director @NET-A-PORTER @MR PORTER
Posted 28 Oct
What’s this role about? The Global Digital Marketing Director will architect multi-channel growth strategies to drive customer acquisition and manage global performance media budgets. They will lead a team of 37 marketers while partnering with cross-functional departments to ensure commercial alignment and market-leading visibility.
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Company
About MR PORTER MR PORTER is the men’s luxury style destination. Since 2011, it has offered customers a curated assortment of fashion, fine watches, grooming and lifestyle products from the world’s most coveted designers. It delivers exceptional quality with private label, Mr P., and market-leading exclusive capsule collaborations with brand partners. MR PORTER creates unique experiences for its EIPs (Extremely Important People), with first access to products, a dedicated personal shopper and invitation-only benefits. Through content across all its platforms, it provides expert styling advice, immersive storytelling, and profiles inspiring men, places and products. Consciously Crafted, its responsible product curation, supports customers to shop with a focus on conscious consumerism. MR PORTER Health In Mind, its long-standing initiative in partnership with Movember, raises awareness of men’s mental and physical health. MR PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
MR PORTER
Responsibilities
- Customer Acquisition: Architect multi-channel growth strategies to acquire HNW and EIP cohorts globally.
- Media Budget Ownership: Manage direct performance investments to maximize CAC efficiency, AOV, and EBITDA growth.
- Full-Funnel Strategy: Lead localized performance campaigns across NA, Europe, UK, APAC, and MEA, integrating Search (PMax), Paid Social, Affiliates, Programmatic..
- Search Excellence: Champion Search, Shopping, and potentially AI-driven automated bidding to secure market-leading visibility for high-intent terms.
- Commercial Alignment: Partner with Buying, Merchandising, Brand, and Finance to translate drops and buys into high-converting campaigns.
- Partner Negotiations: Lead contact with major adtech platforms (Google, Meta, TikTok) to secure beta access and competitive rates.
- Team Leadership: Mentor and scale a global team of 37 performance marketers, fostering a high-performance, test-and-learn culture.
Qualification
- Experience: 15+ years in digital performance marketing, with 5+ years leading global acquisition in luxury ecommerce or retail, from a multi-brand background.
- Acquisition Mastery: Proven success scaling acquisition for high-value segments across paid search, paid social, automation, and affiliates.
- P&L Management: Experience managing annual digital budgets, delivering strong ROI, low CAC, and high EBITDA contribution.
- Data & Analytics: Strong statistical background with expertise in GA4, MMM, DDA, and predictive LTV frameworks.
- Leadership & Communication: Strong track record of leading cross-functional teams and presenting strategies to C-suite stakeholders.
- Education: Bachelor’s or Master’s in Marketing, Business, Economics, Statistics, or a quantitative field.
- A pension that both you and the company contribute to.
- A portal with an array of discounts on things like theme park and cinema tickets.
- Our famous staff discount along with exclusive staff sales.
- Private medical insurance.
- Flexible working
Benefits
- Pension scheme
- Discount portal
- Staff discount
- Exclusive staff sales
- Private medical insurance
- Flexible working
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