HEAD OF MARKETING, EMEA [LDN]

About Born Social Born Social is a social-first creative marketing agency spanning from the Pacific to the Atlantic. Born in Melbourne, Australia, we're boutique in size, but big in ideas. Everything we create is through a social-lens so we can ensure your brand presence will live on in this ever-evolving digital world. With our integrated approach we offer social, content, digital and creative services with a primary focus on four main industries — hospitality, fashion & retail, beauty & wellness, and consumer goods.

Born Social

Social-first creative marketing agency with offices in Melbourne & NYC.

MarketingBrandingGraphic DesignSocial MediaCreativeContentStrategyWeb DesignWed DevelopmentCollateral

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B

bornsocial.co

11-50 employees

Marketing Services

Port Melbourne, Victoria

2017

Privately Held

2.2k LinkedIn followers

• Develop and deliver the EMEA marketing strategy, aligned with global priorities and business objectives.
• Lead regional activation of Croud’s integrated Media and Creative positioning, translating our proposition into compelling go-to-market initiatives and campaigns.
• Be part of the marketing leadership shaping global strategy, sharing best practice and identifying opportunities to strengthen Croud’s market position.
• Partner with sales, business development and client teams to support new business, sales enablement, cross-selling and client retention through targeted marketing activity.
• Identify and develop impactful client case studies that demonstrate our capabilities and support business growth.
• Plan and deliver regional client and prospect events, alongside strategic media partner initiatives, to strengthen relationships and showcase Croud’s expertise.
• Define and monitor key marketing performance measures, using data and insight to assess impact, optimise activity and demonstrate contribution to business growth.
• Identify opportunities to amplify Croud’s expertise through thought leadership, industry awards and innovative market-facing initiatives, working closely with global communications and content teams.
• Oversee the regional application of global website and digital marketing strategy, ensuring our online presence reflects our brand, capabilities and industry positioning.
• Explore emerging opportunities across AI and LLM search to strengthen Croud’s visibility and discovery, while using data to evaluate marketing effectiveness and inform future activity.
• Lead and develop a small regional marketing team, setting clear priorities and empowering individuals to deliver high-quality work.
• Build strong relationships across global marketing, Media and Creative, and wider business teams to ensure alignment and effective execution.
• Balance strategic leadership with hands-on delivery, managing budgets and competing priorities while remaining proactive, organised and adaptable as business needs evolve.
• Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
• We've partnered with Day of Wrk to show you what daily life is like in some of our most popular job roles. Visit their site to see content from some of our team including Social Media Managers, Motion Designer & Account Managers.

• Significant experience in a senior B2B marketing role within a media, creative or full-service agency, ideally with experience in a global or multi-market environment.
• Proven experience developing and delivering regional marketing strategies aligned with wider business objectives and global priorities.
• Experience working across both media and creative disciplines, with a strong understanding of how to position and market an integrated agency offering.
• A broad marketing skill set spanning brand positioning, go-to-market strategy, client engagement, events, thought leadership and digital marketing.
• Strong commercial awareness and experience partnering with sales, business development and client teams to support growth, cross-selling and client retention.
• Experience leading, developing or managing marketing team members, alongside the ability to influence and collaborate with senior stakeholders.
• Experience managing budgets, multiple projects and competing priorities, with strong organisational and project management skills.
• A hands-on, proactive approach, with excellent written and verbal communication skills and a keen eye for detail and creative quality.
• The ability to work effectively in a fast-paced, changing environment, using sound judgement to reprioritise and maintain delivery momentum.

• Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.
• Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
• On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference
• Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).