Head of Marketing & Community

About Hey Frank! - Frank Finance Ltd An agentic finance platform built for GenZ with GenZ aimed to help an entire generation with their relationship with money

Hey Frank! - Frank Finance Ltd

An autonomous finance platform improving the way an entire generation interacts with their money.

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H

heyfrank.ai

2-10 employees

Financial Services

London

2025

Privately Held

• We are looking for a hands-on Head of Marketing & Community to build and run Frank's go-to-market from zero. Your first mission is clear and measurable: attract a high-quality founding Gen Z cohort of 1000 Members to help us shape our product, retain them through a Founding Member Program for 6 months, with a clear feedback loop back to the Product team. Frank enters full launch with a proven, engaged user base and a well honed product-market-fit, rather than starting cold.
• This is a player-coach role, managing 3 interns. You will be creating opportunities for you, the CEO and the team to be in the right rooms, on campuses, embedded in communities and in DMs - as much as behind a dashboard. As the cohort grows you will build the team, systems and channels that scale it.
• Creator partnerships: Identify and shortlist small to mid-sized finance and money-mindset creators who already hold Gen Z trust across our 3 identified archetypes. Negotiate terms, align on messaging, and anchor collaborations to workshops and the launch event (content creation, co-hosted roundtables). Track referral sign-ups per creator and keep only what beats other channels on cost per sign-up.
• Social campaigns & influencers: Drive awareness, interest and engagement online where GenZ communities exist.
• Campus and community presence: Create opportunities for Frank to be represented at campus societies, clubs, panels and different industry community events eg Gaming, Sports, Tradesmen. Develop a short, repeatable talk that introduces Frank, and capture interest on the spot (QR codes, sign-up links, waitlist).
• Pre-launch recruitment workshops: Design education-first workshops with a natural bridge to member sign up, directly addressing the question of trusting AI with money. Secure venues through partner organisations, run pilot workshops with on-the-spot sign-up, and iterate on feedback before scaling.
• Retention: keeping members engaged and active
• Founding Member launch event: Design, script and host a Gen Z-focused live experience, including interactive networking, panel discussion, interviews and closing speech.
• Founding Member benefits: Deliver a program of value added benefits, merchandise, experiences
• Feedback loop: Manage the member community and capture member feedback at every touchpoint and feed it back to the product team in a structured way.
• Retention signals: Track engagement and drop-off around each workshop and campaign so retention risk is visible early.
• Growth and content
• Capture footage and content from events as raw material to repurpose across social and growth channels, including capturing Founder stories.
• Work with growth, brand and design partners to keep Frank's voice consistent, human and credible with Gen Z.
• Report on channel performance and adjust based on cost per sign-up, conversion and retention.
• Build the marketing and community function as Frank scales, including hiring, managing and developing interns, contractors and agencies.
• Partner closely with the CEO, Founder and product team to shape messaging for the pilot, the public launch and the investor story.

Required

• Proven experience in marketing, community, content or programming, ideally building something from zero
• Strong on-stage and in-room presence: you can host, facilitate and speak with confidence and warmth
• Credibility with, or a genuine understanding of, Gen Z audiences and creator ecosystems
• Experience designing and running events, workshops or communities
• Commercially minded: comfortable owning budgets, tracking cost per acquisition and making keep-or-cut decisions
• A strong writer and storyteller who can make education feel engaging, not preachy
• Comfortable in ambiguity and the pace of a pre-seed startup

Preferred

• Experience in fintech, financial education, or another regulated or trust-sensitive category
• An existing network in finance, creator, campus or startup communities
• Experience building and managing teams, agencies and freelancers
• Familiarity with community platforms and CRM or analytics tooling

• A founding leadership position at an early-stage fintech with real ownership
• The chance to shape how a generation thinks about AI and money
• Direct access to the CEO and Founder
• Hybrid working from London