Head of Marketing

About Oxford Data Plan Oxford Data Plan delivers institutional-grade alternative data and daily KPI estimates for 250+ global equities, enabling hedge funds and asset managers to identify inflections ahead of consensus. We combine proprietary and exclusive datasets—including a global receipt panel, exclusive advertising agency partnerships, —with multi-signal modeling to produce point-in-time estimates across 500+ KPIs. Our coverage spans TMT, consumer, financials, and real economy sectors, with daily delivery designed for systematic and fundamental workflows. Core capabilities include: • Daily revenue, orders, and operational metrics with 12-hour delivery lag • Advertiser-level digital spend tracking across 15,000+ brands and major platforms • Sector insights covering digital advertising, food delivery, airlines, and classifieds • Historical backtesting and out-of-sample validation for every tracker Built by former buy-side analysts, our platform is optimized for alpha generation, not data exploration. Clients receive structured feeds with full point-in-time integrity. Oxford Data Plan is trusted by leading quantitative and fundamental investors seeking differentiated signal with institutional rigor.

Oxford Data Plan

The Home of Alternative Data

DatasetsAlternative DataFinancial Data AnalysisFinancial MarketsNowcastingand Public Equity

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O

oxford-dp.com

51-200 employees

Market Research

London

2022

Privately Held

2.4k LinkedIn followers

• Lead the marketing team
• Manage, coach and develop the marketing team; set priorities, objectives and performance standards.
• Own the marketing plan and budget, with clear allocation across brand, product marketing and demand generation.
• Own the marketing tech stack (HubSpot, website, analytics): data quality, configuration and adoption.
• Report marketing performance and return on spend to the CRO and leadership team monthly.
• Build the brand and positioning
• Define and maintain ODP's positioning, messaging and brand standards for institutional investors.
• Own the website, content and thought leadership, including data-led research and insights.
• Grow ODP's profile with hedge funds and asset managers across the UK, US and UAE.
• Manage PR, events and partner relationships where they support the brand.
• Lead product marketing
• Work with Product, Tech and Data to turn platform capabilities into clear value propositions.
• Lead go-to-market for new products, datasets and features, from launch plan to sales enablement.
• Produce sales collateral, case studies and competitive intelligence.
• Feed customer and market insight into the product roadmap.
• Drive demand generation and pipeline
• Agree pipeline targets with the CRO and own marketing's contribution to them.
• Plan and run multi-channel campaigns: email, content, events, paid and account-based marketing.
• Agree lead management with Sales: scoring, routing, handoff SLAs and follow-up.
• Track funnel conversion and attribution, and move spend to what works.

Required

• 7+ years in B2B marketing, including 2+ years managing a team.
• Experience in a B2B SaaS or subscription business.
• Track record across brand, product marketing and demand generation, with measurable pipeline impact.
• Strong working knowledge of HubSpot or a comparable marketing automation platform and CRM.
• Analytical and comfortable with funnel metrics, attribution and budget return.
• Strong writer who can explain technical data products to sophisticated buyers.
• Clear, direct communicator who can work with senior leaders and hands-on team members alike.

Preferred

• Experience marketing data or fintech products to financial services and institutional investors.
• Exposure to scale-up growth stages, fundraising or investor due diligence.
• Account-based marketing and events experience in UK and US markets.
• Familiarity with automation tools (e.g. Zapier) and website CMS platforms.