
Retail · 3.9k people
Head of Brand & Global Campaigns | THG Nutrition
Posted 13 Oct
What’s this role about? Lead the development and execution of integrated 360-degree global brand campaigns across Myprotein and Myvitamins. Manage the annual global campaign calendar while collaborating with cross-functional teams to ensure creative excellence and commercial growth.
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Company
About THG THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide. We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands. Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one. Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day. See our open roles: https://www.thg.com/careers
THG
From a British start-up to a global brand builder 🌎

Responsibilities
- Reporting to: Brand Director
- Brand: Myprotein / Myvitamins
- Direct Reports: 5
- Leading the development and execution of integrated 360° global brand campaigns across Myprotein and Myvitamins.
- Owning the annual global campaign calendar, ensuring key launches, innovation moments and seasonal activations are delivered on time and to the highest standard across all markets.
- Translating brand strategy into compelling global campaign plans that build brand equity while supporting commercial objectives.
- Working closely with the Brand Director to evolve and execute the long-term global brand vision across both brands.
- Partnering with Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Commercial and Regional Marketing teams to ensure campaigns are fully integrated across every channel and market.
- Championing creative excellence throughout campaign development, ensuring consistency of messaging, visual identity and execution across all customer touchpoints globally.
- Using customer insights, market trends and campaign performance to continually optimise future campaigns and identify opportunities for innovation.
- Managing campaign budgets, timelines and resource planning to ensure efficient delivery.
- Building strong relationships with senior stakeholders across the business, influencing decision-making and aligning teams behind shared global campaign objectives.
- Leading, coaching and developing a high-performing Brand & Campaigns team, fostering collaboration, accountability and continuous development.
Qualification
- Extensive experience in brand and integrated global campaign marketing, ideally within a global consumer, retail, lifestyle or wellness business.
- Proven experience developing and delivering large-scale, multi-channel global campaigns that deliver measurable brand and commercial impact.
- Strong understanding of brand strategy and how to translate it into engaging, customer-first global campaigns.
- Experience leading and developing high-performing marketing teams.
- Excellent stakeholder management skills with the ability to influence at all levels of the organisation.
- A commercially minded approach, balancing creativity with business performance.
- Strong organisational and project management skills, with experience managing multiple priorities in a fast-paced environment.
- Confidence using consumer insights and campaign data to inform decisions and optimise future activity.
- A passion for building globally recognised brands and creating campaigns that customers genuinely connect with.
Benefits
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
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