Non-profit Organizations · 7 people
Head of Brand & Identity
Posted 21 Sept
What’s this role about? The Head of Brand & Identity will define and own the organization's brand strategy, positioning, and messaging framework. They will lead the execution of brand campaigns and act as the internal gatekeeper to ensure consistency across all channels.
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Company
About FlyForward We believe every young person deserves the opportunity to explore their passion for flight. Fly Forward provides accessible pathways into aviation careers, breaking down barriers and opening doors to the sky.
FlyForward
Fly Forward empowers young people to discover exciting opportunities in aviation through mentorship and experience.
Responsibilities
- Define and own FlyForward's brand strategy, positioning, voice, and messaging framework.
- Develop and maintain brand guidelines, ensuring consistency across visual identity, tone, and messaging.
- Lead the planning and execution of brand campaigns across digital, print, and event channels.
- Partner with the Communications team to translate organisational goals and key messages into a coherent brand narrative.
- Guide and collaborate with the Brand Ambassador (Visual) and other creative contributors to ensure output aligns with brand strategy.
- Monitor brand performance and perception, using feedback and data to refine positioning over time.
- Act as the internal gatekeeper for brand consistency, reviewing materials from across the organisation before they go external.
- Identify partnership, sponsorship, or co-branding opportunities that raise FlyForward's profile.
- Stay on top of sector trends and competitor positioning to keep FlyForward's brand distinctive and relevant.
Qualification
- Proven experience in brand management, marketing, or a related strategic communications role.
- A strong track record of building or evolving a brand identity, ideally for a mission-driven or nonprofit organisation.
- Excellent writing and verbal communication skills, with the ability to shape and protect a consistent brand voice.
- Experience briefing and collaborating with designers, photographers, or video editors to bring brand strategy to life visually.
- Familiarity with brand guideline development (colour, typography, tone of voice, messaging pillars).
- Comfortable working across multiple channels and formats; social media, web, print, and events.
- Strong project management skills, with the ability to keep cross-functional work aligned and on schedule.
- Analytical mindset, with experience using engagement or brand-perception data to inform decisions.
- A genuine interest in and alignment with FlyForward's mission.
Interested in this role?
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