Head of Brand (Multi-Brand) | Christophe Robin & Ameliorate (6m FTC)

About THG THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide. We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands. Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one. Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day. See our open roles: https://www.thg.com/careers

THG

From a British start-up to a global brand builder 🌎

RetailOnlineMarket PlaceClothingDataWellbeingSports NutritionBrand BuildingBeautyand Ecommerce

See all employees

T

thg.com

1,001-5,000 employees

Retail

Manchester

2004

Public Company

264k LinkedIn followers

Raised $5.3B

• Lead the development and execution of annual brand strategies and commercial plans aligned to business objectives.
• Contribute to longer-term brand growth plans and strategic roadmaps.
• Translate consumer, market and commercial insights into actionable brand priorities.
• Identify opportunities to accelerate growth through innovation, category expansion and brand development initiatives.
• Drive brand distinctiveness and differentiation, ensuring all activity contributes to long-term brand equity.
• Establish clear KPIs and measurement frameworks to evaluate brand effectiveness and return on investment
• Act as the guardian of brand identity, positioning, visual expression and tone of voice.
• Ensure consistency and excellence across all consumer touchpoints, including retail, e-commerce, social, CRM, PR and trade communications.
• Maintain and evolve brand guidelines in line with business objectives and consumer expectations.
• Champion compelling storytelling that reinforces brand positioning and drives engagement.
• Ensure all consumer-facing content is aligned with brand strategy and commercial priorities.
• Lead the development and delivery of integrated brand campaigns across all channels.
• Oversee campaign planning from initial brief through to execution and performance review.
• Partner closely with Creative, Content and Marketing teams to deliver impactful consumer experiences.
• Ensure campaigns are delivered on time, within budget and against agreed objectives.
• Continually review performance and optimise future activity through insight-led decision making.
• Champion a consumer-centric approach to campaign development, balancing creativity with commercial effectiveness.
• Partner with Product Development teams to shape and bring innovation pipelines to market.
• Lead the brand go-to-market process for new product launches and key commercial initiatives.
• Develop compelling product propositions, launch narratives and activation plans.
• Ensure launches are supported by integrated marketing plans across all relevant channels.
• Represent the consumer and brand perspective throughout the product development journey.
• Work collaboratively with cross-functional teams to maximise launch impact and commercial success.
• Monitor brand, category and campaign performance, identifying opportunities and areas for improvement.
• Leverage consumer, competitor and market insights to inform brand decisions.
• Manage marketing budgets effectively, ensuring investment supports business priorities and delivers measurable results.
• Partner with Commercial and Finance teams to support growth plans, forecasting and business reviews.
• Develop recommendations and action plans based on performance analysis and emerging market opportunities.
• Act as the central brand lead across multiple functions and stakeholders.
• Build strong relationships across Product Development, Commercial, Retail, Digital, CRM, PR, Social, Operations and Finance.
• Lead and influence cross-functional project teams to deliver strategic priorities.
• Manage agency and external partner relationships where applicable.
• Represent the brands within key business planning forums and leadership discussions.
• Foster a collaborative, agile and high-performing way of working across the organization.

Required

• Significant experience in brand marketing within beauty, wellness, premium consumer
• goods or a related category.
• Proven success developing and delivering integrated marketing campaigns.
• Strong understanding of brand strategy, positioning and brand-building principles.
• Experience developing and executing annual brand plans.
• Demonstrated commercial awareness and budget management experience.
• Experience launching new products and bringing innovation to market.
• Strong analytical skills with the ability to turn insight into action.
• Exceptional stakeholder management, communication and presentation skills.
• Ability to manage multiple priorities and complex projects within a fast-paced environment.

Preferred

• Experience working across multiple brands or categories.
• Experience within premium, prestige or luxury brands.
• Experience working across both direct-to-consumer and retail channels.
• International market experience.
• Experience managing external agencies and strategic partners.

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.