
Financial Services · 1.3k people
Head of Brand & Sponsorship
Posted 13 Oct
What’s this role about? You will own the end-to-end delivery of brand campaigns and manage the sponsorship and events function to support global expansion. This involves negotiating commercial deals, coordinating with internal teams, and ensuring all activities align with brand strategy and regulatory requirements.
Skills required
Tap the ones you have
Want to get this job faster?
Apply with AI
No more application formsOur AI fills them in and submits them for you. You just pick the jobs.
Find hiring manager
Reach the person hiringEmail the person behind the job, not the inbox.
Company
About capital.com Since starting our journey in 2016, Capital.com has been on a mission to empower individuals worldwide with the knowledge, tools, and confidence to make better financial decisions. Our tech-first platform delivers exactly that to thousands of traders around the world, through powerful tools, transparent pricing, and education built around the quality of the decision, not just the outcome. With over $100 billion in monthly trading volumes, regulated across seven jurisdictions, and clients in over 100 countries, we're scaling fast. As we grow, our people and our culture remain at the heart of it, which is why we invest in world-class teams who share a passion for building, innovating, and making markets more accessible to everyone. Today, we're 1,400+ people strong, working across 8 global offices, from London to Warsaw, Limassol to Dubai, and beyond. And we're hiring. We're looking for engineers, designers, and visionaries who thrive on challenge, value innovation, and want to help traders make better decisions under pressure. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 89% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Material presented on this channel is not intended for UK audiences. Content on this channel should not be considered investment advice or recommendation as it is intended for informational and educational purposes only.
capital.com
Built for Better Decisions

Responsibilities
- Own end-to-end delivery of Capital.com's big-ticket brand campaigns, turning
- the Brand Director's strategy into standout, well-executed work across
- markets
- Partner closely with the Head of Creative, who leads creative production, to
- ensure every campaign is built and delivered to a premium standard
- Work with market analysts and the PR team to align campaign timing, messaging
- and measurement
- Manage campaign budgets, timelines and sign-off across multiple markets and
- stakeholders
- Lead delivery across campaigns of every scale, from moments built around a
- global brand asset to local activity such as a UK spread betting campaign or
- a new performance-led campaign for the paid social team
- Feed into the strategic thinking behind paid social alongside the paid social
- team, for example how a new channel is seeded with initial paid support, or
- how an organic boosting strategy is agreed and backed with paid
- Bring imagination to how the brand shows up, finding new ways to express
- Capital.com's premiumisation and expansion ambitions through brand activity
- Own the sponsorship and events function end to end: evaluating and
- negotiating new opportunities, then delivering the activations that bring
- them to life
- Draw on activation support at global level from the events team and at local
- level from regional marketing leads and local offices, so delivery is never
- carried alone
- Evaluate opportunities across sport, conferences and other partnerships
- against clear criteria for brand fit, audience relevance and commercial value
- Lead negotiation and management of sponsorship contracts, protecting
- Capital.com's interests and tracking every commitment on both sides
- Build and maintain relationships with rights holders, sports marketing
- agencies and event partners as the primary point of contact
- Plan and deliver event activations and client hospitality end to end —
- suppliers, guest lists, merchandise, booths — working with the design team so
- every physical presence reflects the brand
- Collaborate with the CMO, regional marketing managers and regional CEOs to
- align sponsorship priorities across markets and activate global properties
- locally
- Work with Compliance and Legal to ensure all sponsorship and event activity
- meets regulatory requirements across Capital.com's jurisdictions
- Track and report on sponsorship performance and ROI, and build out the
- sponsorship and events team as the function grows
Qualification
Required
- Senior experience delivering brand campaigns end to end.
- Experience within a financial services or fintech business.
- Proven experience delivering sponsorship activation end to end, from deal
- negotiation through to on-site activation.
- Breadth beyond sport (e.g. culture, academia, thought leadership) and
- integrated activation skills across social, content and brand campaigns, not
- just hospitality.
- Experience activating global properties across multiple markets.
- Strong commercial focus: you can articulate the value a sponsorship brings to
- the business and use it as a vehicle to drive acquisition.
- Experience in our industry or regulated financial services.
- Confidence negotiating commercial contracts and evaluating opportunities
- critically rather than just enthusiastically.
- Excellent relationship management across rights holders, creative partners
- and senior stakeholders in a multi-market structure.
- Comfortable building a function from a small base, with willingness to travel
- roughly 20% of the time.
Preferred
- Existing relationships with sports rights holders, conference organisers or
- sports marketing agencies
- Agency-side background in sponsorship, experiential or brand campaign
- delivery
- Experience managing brand or sponsorship activity across multiple
- international markets simultaneously
- Competitive Salary: We believe great work deserves great pay! Your skills and
- talents will be rewarded with a salary that makes you feel valued and
- motivated.
- Work-Life Harmony: Join a company that genuinely cares about you—because your
- life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your
- achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge
- and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your
- talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension
- plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to
- work remotely from anywhere in the world (some restrictions apply). Adventure
- awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to
- support causes you care about and give back to the community
- \n
Benefits
- Competitive Salary
- Annual Performance Bonus
- Generous Time Off
- Employee Referral Program
- Comprehensive Health Benefits
- Pension Benefits
- Workation Wonderland
- Volunteer Days
Interested in this role?
Recommended jobs
- M
Head of Brand Marketing
Ministry of Sound·London
£60KOn-siteFull-time5-10 years expSkills required
Brand marketingIntegrated marketing strategyCampaign management - F
Head of Brand & Identity
FlyForward·London
On-siteVOLUNTEER5-10 years expSkills required
Brand managementStrategic communicationsBrand strategy - S
Head of Brand Integration and Production (Maternity cover)
Starling·London
On-siteFull-time5-10 years expSkills required
Integrated productionBrand managementProject management