Growth Marketing Manager

About Fuel Cycle Fuel Cycle accelerates decision-making for iconic brands. We don’t just help you make decisions – we make them faster, smarter, and with precision. Unlock the insights you need to launch groundbreaking products, dominate customer acquisition, and outpace the competition. With the Fuel Cycle Platform driving the most powerful insights communities, brands connect with their audiences at a deeper level, extracting bold, actionable insights that fuel fearless business moves.

Fuel Cycle

AI-native Insights. Confident Decisions. Zero Delay.

SaaSMarket Research CommunitiesBrand IntelligenceProduct IntelligenceMarket IntelligenceAgile ResearchBrand Research CommunityBrand Health TrackingResearch EngineProgressive Audience Profiling

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F

fuelcycle.com

51-200 employees

Market Research

Los Angeles, California

2005

Privately Held

24k LinkedIn followers

Raised $25.6M

• Run paid search and social, organic search and website conversion day to day.
• Plan and ship tests; manage budget pacing and vendors.
• Optimize for qualified inbound, not traffic.
• Build nurture, retargeting and re-engagement programs that move leads from first touch to opportunity.
• Own lead capture, scoring and campaign tracking in the marketing automation platform.
• Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA.
• Build and maintain lead scoring, routing and handover automations in partnership with RevOps and CRM governance; flag what falls through.
• Turn campaign plans and content into live landing pages, forms, emails and audiences.
• QA everything; ship on time.
• Monitor channel and funnel performance daily; deliver a weekly read-out on what is working and what to do next.
• Use AI tools to speed up setup, reporting and documentation.
• Inbound lead volume and quality: Growth in qualified inbound leads and demo requests from the channels you run, measured against targets set with the Director.
• Handover and data integrity: Every inbound lead routed to the right rep with context, within SLA, with no unworked demo requests; campaign tracking, lead source and lifecycle data in the CRM are accurate and trusted.
• Channel efficiency: Improving cost per qualified lead and conversion rates at every funnel stage (first touch through MQL, SQL and opportunity) across search, paid, email and website.
• Campaign throughput: Campaigns and workflows launched on schedule, QA’d, and reported on weekly.
• You report to the Sr. Marketing Director and work daily with our marketing content creator. You'll partner with RevOps, and with the SDR and Sales teams on what they need to move deals through the pipeline, including which leads and verticals to target. You'll also work with vendors and platforms on paid media and search as directed.

Required

• Paid search, paid social and email nurture program management
• Funnel instrumentation and analytics: building tracking end to end and reading A/B tests
• Lead scoring, routing and automation workflows in a B2B marketing automation platform
• Campaign execution: Turns a brief and finished content into a launched, tracked campaign quickly.
• Reporting and communication: Clear weekly read-outs; tells the Director what happened, why, and what to do next.
• Cross-functional collaboration: Works with RevOps and Sales, keeps commitments, and communicates their needs back to the team.
• AI fluency: Uses AI tools to work faster on setup, QA, reporting and documentation.
• Detail and ownership: Comfortable in the details; notices when data is off, fixes root causes, and does not let leads fall through.
• Organized: Able to run several campaigns at once.
• Test-and-learn mindset: Curious, and comfortable shipping experiments and acting on the results.
• Experience in B2B demand generation or growth marketing (typically 3+ years), including hands-on use of a CRM or marketing automation platform (HubSpot, Pardot or similar).
• Track record running paid search, paid social and email nurture programs measured on qualified leads and pipeline, not just traffic.
• Working knowledge of web funnels and analytics: Google Analytics, Google Ads and LinkedIn Campaign Manager.
• Ability to instrument a funnel end to end and interpret A/B test results.

Preferred

• Hands-on SEO experience (keyword research, on-page optimization, technical basics, content performance tracking) with tools such as Google Search Console, Semrush or Ahrefs.
• Experience building lead scoring, routing and automation workflows in a B2B marketing automation platform.
• Experience working directly with RevOps or Sales teams.
• Experience with AI/GEO search optimization and AI-assisted marketing workflows.
• Experience with intent and enrichment tools (for example Warmly, G2, Clay) and ABM programs.
• Experience working with engineering to build and scale agentic marketing workflows.
• SaaS, AI or market research industry experience.

• Join a high-growth team where curiosity is valued, ownership is encouraged, and your work drives real-world impact. Whether you're based at our Los Angeles HQ, New York City hub, working remotely across the U.S., or part of our global team in India, you'll help shape the future of decision intelligence for some of the world's most iconic brands.
• Fuel Cycle is committed to supporting the well-being, flexibility, and growth of our team. We offer a competitive and inclusive benefits package that includes
• Comprehensive Health Coverage: Medical, dental, and vision insurance plans
• 401(k) with Company Match: Plan for your future with our retirement savings program
• Equity Purchase Option: Participate in Fuel Cycle's long-term success
• Flexible Work Schedule: Empowering you to balance life and work
• Generous Time Off: 15 vacation days, 7 sick days, 12 company holidays, and 4 floating holidays/recharge days
• Paid Parental Leave: Time to bond with your growing family
• Monthly Internet & Phone Stipend: Support for remote work setup
• Wellness & Lifestyle Perks: Access to Rightway, Headspace, Peloton, and more
• Team Connection Perks: Weekly community lunches, refreshments, snacks, and pet-friendly offices at LA & NY HQ
• The expected starting salary range for this position is $85,000 – $110,000. This range represents the typical starting compensation offered to candidates hired into this role. Final base salary will be determined based on a variety of factors, including location, work experience, skills, knowledge, education, and certifications.
• In addition to base salary, this role is eligible for OTE bonus with a target of 10% of base salary. Actual bonus amounts, if any, are determined at the company's sole discretion and may vary based on individual performance, company performance, and market conditions. This role may also be eligible for an equity grant or purchase option. These components make up your total compensation package, which will be reviewed in greater detail during your initial recruiter conversation.