Growth Marketing Manager - DTC

About CRI Genetics Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing. Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

CRI Genetics

Our mission at CRI Genetics is to unlock complex information in your genetics to educate and empower the world.

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C

crigenetics.com

11-50 employees

Biotechnology Research

Santa Monica, CA

2016

Privately Held

1.1k LinkedIn followers

• For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just what changed in your body, but why.
• The product is live and the category is just forming. We're hiring a Marketing Growth Manager to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You'll report directly to leadership and have real ownership of the overall strategy.
• If you've scaled a DTC or health tech brand and want to help define a new category, apply now.
• Overview: DTC growth marketer with a proven track record of driving new-customer acquisition through paid channels, with hands-on expertise in Meta and Google.
• Experience: 3+ years in paid acquisition or growth marketing for DTC, eCommerce, or subscription brands
• Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.
• Own new-customer acquisition across Meta and Google (Search, Shopping, Performance Max, YouTube), working hands-on in the ad accounts every week.
• Scale winning campaigns and cut underperformers based on CAC, ROAS, and payback, not vanity metrics.
• Plan, pace, and forecast the paid media budget against new-customer and revenue targets.
• Run a continuous testing program across creative, audiences, offers, and landing pages, with documented hypotheses and clear win/loss criteria.
• Brief and manage ad creative, including UGC and creator content, to keep a steady pipeline of new winners.
• Optimize landing pages and the DTC purchase funnel to turn more paid traffic into customers.
• Own tracking and reporting (GA4, Meta Pixel/Conversions API, Tag Manager), and work with the lifecycle team so new customers flow into retention.

• 3+ years of hands-on paid acquisition experience in DTC, eCommerce, or subscription businesses.
• Hard, in-platform Meta Ads experience: you’ve personally managed prospecting, retargeting, and creative testing with real budgets.
• Hard, in-platform Google Ads experience across Search and Shopping/Performance Max (YouTube a plus).
• Strong command of CAC, ROAS, MER, LTV, and payback, used to make daily budget decisions.
• Proficiency with GA4 and tracking setup (pixels, Conversions API, Tag Manager). You’ve configured tracking, not just read dashboards.
• A/B testing and landing page optimization experience. Klaviyo or lifecycle familiarity, UGC/creator-led creative, and health, wellness, or hardware experience are a plus.
• Flexible work from home options available.

• Health Benefits 100% Paid by Company
• PTO
• Sick Time
• Holiday Pay
• Catered Lunches
• Company Outings