Entertainment Providers · 96k people
Account Based Marketing Manager, Scaled Growth Agency Marketing, GBM
Posted 27 Oct
What’s this role about? Develop and execute account-based and integrated marketing programs to acquire, onboard, and grow independent agency partners on TikTok, including campaigns, events, executive engagement, and enablement. Partner with Sales, Product, Marketing Solutions, and regional teams to improve the agency customer journey, test growth initiatives, and measure impact on adoption, expansion, and revenue.
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Company
About TikTok Inspire Creativity and Bring Joy
Qualification
Required
- 5+ years of B2B marketing experience in technology, media, advertising, SaaS, or agency-focused organizations.
- Experience developing and executing integrated demand generation, ABM, field marketing, growth marketing, or customer acquisition programs.
- Strong understanding of the advertising ecosystem, including agencies, media planning, performance marketing, measurement, and digital advertising platforms.
- Experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes.
- Proven ability to build executive-level engagement programs and high-touch customer experiences.
- Experience developing customer-centric messaging, content strategies, segmentation frameworks, and go-to-market plans.
Preferred
- Strong strategic thinking and analytical skills with the ability to translate customer insights into scalable marketing programs.
- Exceptional cross-functional collaboration skills with experience influencing stakeholders across Sales, Product, Marketing Solutions, and Marketing.
- Knowledge of TikTok advertising solutions and the agency ecosystem is a plus.
- TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Benefits
- Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
- We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
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- The base salary range for this position in the selected city is $102600 - $198360 annually.
- Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
- Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
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