
Software Development · 761k people
Sr. Growth Marketing Manager, Ring Business
Posted 30 Oct
What’s this role about? The Sr. Growth Marketing Manager will own the end-to-end demand generation strategy for Ring Business, building and scaling acquisition channels to drive new business growth. This role involves executing a rigorous test-and-learn cadence, managing cross-functional partnerships, and delivering actionable insights through performance reporting.
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Company
Amazon

Responsibilities
- Own demand generation end-to-end: Build and execute the Ring Business demand
- gen strategy across the full funnel, from category awareness and consideration
- through to conversion, accountable for new business location growth and
- qualified lead/pipeline targets.
- Scale established channels: Drive performance across in-market channels
- (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting,
- conversion, and cost per acquired location.
- Build new channels: Stand up, test, and scale emerging channels (LinkedIn,
- Meta, YouTube, events, association and partner marketing, 3P-led / influencer
- content) to create demand where it does not yet exist.
- Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill
- criteria, launch scoped experiments, read results quickly, and reallocate budget
- to what works.
- Develop and localize B2B materials:Create demand gen assets and adapt them to
- resonate across diverse markets and business segments (small vs. medium
- businesses), including EU localization.
- Lead market research: Plan and manage research initiatives (incl. EU) to
- uncover customer and category insight that sharpens targeting and messaging.
- Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR &
- QBR), own the demand gen dashboard and KPIs, and translate performance into
- clear investment recommendations.
- In this role you balance strategy with hands-on execution to drive B2B growth.
- You set the demand gen plan, then get into the detail of making it work. A day
- might include reviewing live campaign performance and reallocating spend,
- scoping the next channel test, briefing and localizing creative for EU markets,
- pressure-testing a targeting segment with the analytics team, and preparing the
- week's demand gen read-out for leadership. You work closely with sales, product,
- finance, and regional teams — and you are comfortable moving fast, making
- decisions with incomplete data, and owning the outcome.
Qualification
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot
- tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones
- and languages Preferred Qualifications: - Experience driving direction and
- alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic
- alliance partners with global footprint
- Los Angeles County applicants: Job duties for this position include: work safely
- and cooperatively with other employees, supervisors, and staff; adhere to
- standards of excellence despite stressful conditions; communicate effectively
- and respectfully with employees, supervisors, and staff to ensure exceptional
- customer service; and follow all federal, state, and local laws and Company
- policies. Criminal history may have a direct, adverse, and negative relationship
- with some of the material job duties of this position. These include the duties
- and responsibilities listed above, as well as the abilities to adhere to company
- policies, exercise sound judgment, effectively manage stress and work safely and
- respectfully with others, exhibit trustworthiness and professionalism, and
- safeguard business operations and the Company’s reputation. Pursuant to the Los
- Angeles County Fair Chance Ordinance, we will consider for employment qualified
- Our inclusive culture empowers Amazonians to deliver the best results for our
- customers. If you have a disability and need a workplace accommodation or
- adjustment during the application and hiring process, including support for the
- interview or onboarding process, please visit
- https://amazon.jobs/content/en/how-we-hire/accommodations
- The base salary range for this position is listed below. Your Amazon package
- will include sign-on payments and restricted stock units (RSUs). Final
- compensation will be determined based on factors including experience,
- qualifications, and location. Amazon also offers comprehensive benefits
- including health insurance (medical, dental, vision, prescription, Basic Life &
- AD&D insurance and option for Supplemental life plans, EAP, Mental Health
- Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
- Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- Learn more about our benefits at https://amazon.jobs/en/benefits
- USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually
Benefits
- Health insurance
- Medical
- Dental
- Vision
- Prescription
- Basic life & AD&D insurance
- Supplemental life plans
- EAP
- Mental health support
- Medical advice line
- Flexible spending accounts
- Adoption and surrogacy reimbursement
- 401(k) matching
- Paid time off
- Parental leave
- Restricted stock units
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