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Amazon

Software Development · 761k people

Sr. Growth Marketing Manager, Ring Business

Posted 30 Oct

What’s this role about? The Sr. Growth Marketing Manager will own the end-to-end demand generation strategy for Ring Business, building and scaling acquisition channels to drive new business growth. This role involves executing a rigorous test-and-learn cadence, managing cross-functional partnerships, and delivering actionable insights through performance reporting.

Hawthorne, California
On-site
$118K – $160K
Full-time
5-10 years exp

Skills required

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Company

10,001+ employees
Software Development
Public Company
Raised $65.7B

Responsibilities

  • Own demand generation end-to-end: Build and execute the Ring Business demand
  • gen strategy across the full funnel, from category awareness and consideration
  • through to conversion, accountable for new business location growth and
  • qualified lead/pipeline targets.
  • Scale established channels: Drive performance across in-market channels
  • (Amazon.com, Amazon Business, Search, paid media, retail), improving targeting,
  • conversion, and cost per acquired location.
  • Build new channels: Stand up, test, and scale emerging channels (LinkedIn,
  • Meta, YouTube, events, association and partner marketing, 3P-led / influencer
  • content) to create demand where it does not yet exist.
  • Run a test-and-learn cadence: Operate in sprints, define hypotheses and kill
  • criteria, launch scoped experiments, read results quickly, and reallocate budget
  • to what works.
  • Develop and localize B2B materials:Create demand gen assets and adapt them to
  • resonate across diverse markets and business segments (small vs. medium
  • businesses), including EU localization.
  • Lead market research: Plan and manage research initiatives (incl. EU) to
  • uncover customer and category insight that sharpens targeting and messaging.
  • Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR &
  • QBR), own the demand gen dashboard and KPIs, and translate performance into
  • clear investment recommendations.
  • In this role you balance strategy with hands-on execution to drive B2B growth.
  • You set the demand gen plan, then get into the detail of making it work. A day
  • might include reviewing live campaign performance and reallocating spend,
  • scoping the next channel test, briefing and localizing creative for EU markets,
  • pressure-testing a targeting segment with the analytics team, and preparing the
  • week's demand gen read-out for leadership. You work closely with sales, product,
  • finance, and regional teams — and you are comfortable moving fast, making
  • decisions with incomplete data, and owning the outcome.

Qualification

MarketingManagement & LeadershipTechnologyData & AnalyticsSales
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot
  • tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones
  • and languages Preferred Qualifications: - Experience driving direction and
  • alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic
  • alliance partners with global footprint
  • Los Angeles County applicants: Job duties for this position include: work safely
  • and cooperatively with other employees, supervisors, and staff; adhere to
  • standards of excellence despite stressful conditions; communicate effectively
  • and respectfully with employees, supervisors, and staff to ensure exceptional
  • customer service; and follow all federal, state, and local laws and Company
  • policies. Criminal history may have a direct, adverse, and negative relationship
  • with some of the material job duties of this position. These include the duties
  • and responsibilities listed above, as well as the abilities to adhere to company
  • policies, exercise sound judgment, effectively manage stress and work safely and
  • respectfully with others, exhibit trustworthiness and professionalism, and
  • safeguard business operations and the Company’s reputation. Pursuant to the Los
  • Angeles County Fair Chance Ordinance, we will consider for employment qualified
  • Our inclusive culture empowers Amazonians to deliver the best results for our
  • customers. If you have a disability and need a workplace accommodation or
  • adjustment during the application and hiring process, including support for the
  • interview or onboarding process, please visit
  • https://amazon.jobs/content/en/how-we-hire/accommodations
  • The base salary range for this position is listed below. Your Amazon package
  • will include sign-on payments and restricted stock units (RSUs). Final
  • compensation will be determined based on factors including experience,
  • qualifications, and location. Amazon also offers comprehensive benefits
  • including health insurance (medical, dental, vision, prescription, Basic Life &
  • AD&D insurance and option for Supplemental life plans, EAP, Mental Health
  • Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy
  • Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
  • Learn more about our benefits at https://amazon.jobs/en/benefits
  • USA, WA, Bellevue - 118,200.00 - 160,000.00 USD annually

Benefits

  • Health insurance
  • Medical
  • Dental
  • Vision
  • Prescription
  • Basic life & AD&D insurance
  • Supplemental life plans
  • EAP
  • Mental health support
  • Medical advice line
  • Flexible spending accounts
  • Adoption and surrogacy reimbursement
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Restricted stock units

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