Director, Consumer & Brand Communications

About Tubi Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses

Tubi

free TVentertainmentstreamingand advertising

T

tubitv.com/home

501-1,000 employees

Entertainment Providers

San Francisco, California

Public Company

161k LinkedIn followers

Raised $28M

• Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about.
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention.
• Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment.
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.
• Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices.
• Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation.
• Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
• Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative.
• Measure what matters and define success beyond clips and impressions.

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands.
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage.
• Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love.
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing.
• Ability to translate product innovation and technology features into accessible, human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there.
• #LI-MJ1
• #LI-Hybrid
• Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
• High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco
• Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits
• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
• Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid time off
• Flexible time off policy
• Parental leave program
• Wellness reimbursement
• Discretionary bonus
• Long-term incentive plan