Director of Brand Marketing

About Dr. Squatch Dr. Squatch is raising the bar on personal care with our handmade bar soaps and high-quality natural products. We're hiring - join our team in Southern California! See the video with over 100 Million Views! http://drsquatch.com

Dr. Squatch

Get Dirty, Stay Clean with Dr. Squatch natural personal care.

D

drsquatch.com

201-500 employees

Personal Care Product Manufacturing

Marina del Rey, California

2013

Privately Held

48k LinkedIn followers

• At Dr. Squatch (www.drsquatch.com [https://drsquatch.com/]), we’re raising the
• bar on men’s personal care with our line of natural, high-performance products.
• We’re on a high-growth, fast-moving ride, continually introducing new product
• categories, launching into retailers nationwide, and growing internationally. We
• have been recognized and certified by Great Place to Work® multiple times, and
• we achieved status as a certified B Corp in 2023. We are looking for passionate,
• talented people who want to join us in our mission to inspire and educate men to
• be happier and healthier!
• Translate brand and business priorities into a focused partnership and
• campaign roadmap that recruits new households and strengthens consumer
• engagement.
• Bring an informed point of view on entertainment, sports, music, gaming and
• lifestyle. Distinguish lasting audience relevance from a short-lived trend.
• Evaluate opportunities against audience fit, brand distinctiveness,
• cultural impact and commercial potential. Protect Dr. Squatch’s voice and
• humor across every collaboration.
• Lead the partnership pipeline from idea and outreach through evaluation,
• negotiation, activation and renewal, working with Legal and Finance on deal
• terms and economics.
• Develop compelling collaboration and limited-edition concepts with Product
• and Creative, connecting the partner to the product, fragrance and consumer
• experience.
• Manage licensor and partner relationships, rights, usage terms and approval
• workflows. Coordinate launch timing with product readiness and commercial
• opportunities.
• Lead complex campaigns from brief and creative development through
• production, launch and evaluation, integrating digital content with events
• and experiential activations.
• Manage celebrity-focused campaigns with talent teams and agencies,
• including deliverables, production needs, approvals and usage rights.
• Partner with Creative, Paid Media, Shopper Marketing, PR and Commerce teams
• to connect campaign storytelling with retail, DTC, Amazon and social
• commerce activation.
• Lead influencer strategy across organic advocacy, paid partnerships and
• creator amplification. Select talent for audience relevance, creative
• credibility and performance.
• Develop earned-media opportunities with PR partners and translate cultural
• moments into stories and experiences people want to share.
• Manage and develop the team, set clear priorities and provide direct
• feedback. Hold agencies and partners accountable for the quality and
• delivery of their work.
• Own program budgets and maintain detailed timelines, deliverables and
• approval plans. Anticipate dependencies and resolve risks before they
• disrupt execution.
• Define objectives and KPIs with channel owners. Evaluate audience growth,
• engagement, earned attention and commercial results, and use findings to
• improve future investment.
• Present recommendations and results clearly to leadership, connecting the
• strategic opportunity to the execution details and financial implications.

• integrated marketing, including experience managing and developing people.
• A demonstrated track record of breakout campaigns and collaborations for
• culturally relevant consumer brands, with a clear account of your role and
• measurable results.
• Experience managing licensing partnerships and limited-edition launches,
• including deal evaluation, rights management and partner approvals.
• Proven experience with celebrity talent and influencer programs, including
• earned and paid strategies, content production and amplification.
• A strong understanding of Gen Z and millennial consumers, and the judgment to
• connect cultural opportunities to a brand’s identity and business priorities.
• Experience delivering complex campaigns across digital channels and
• real-world experiences, coordinating agencies and multiple internal teams.
• Strong analytical and financial skills. You can build a business case, manage
• budgets and turn performance data into actionable decisions.
• Exceptional organization and attention to detail, with the ability to
• maintain strategic perspective while staying close to execution.
• A collaborative, decisive leadership style and the confidence to advocate for
• an idea, challenge a weak fit and help teams move forward.
• A genuine enthusiasm for Dr. Squatch’s products, humor and consumers, and
• curiosity about the cultural communities shaping their lives.
• Bachelor’s degree in Marketing, Business or a related field, or equivalent
• relevant experience.

• environment. Benefits include medical, dental, vision, 401k with Squatch match,
• and PTO. We also have great perks like healthy snacks, frequent company events,
• and of course, free products!
• https://privacy.drsquatch.com/ [https://privacy.drsquatch.com/].
• Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent
• Acquisition department. Exceptionally, DRSQ may choose to supplement that
• internal team with support from temporary staffing agencies, placement services,
• and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed
• NOT to contact DRSQ employees directly in an attempt to present candidates.
• DRSQ’s Talent Acquisition team is responsible for all candidate presentations to
• our hiring managers.
• To protect the interests of all parties, Dr. Squatch will not accept unsolicited
• resumes from any source other than directly from a candidate. Any unsolicited
• DRSQ will not pay a placement, service or other fee for any placement resulting
• from the receipt of an unsolicited resume. This also includes partial resumes,
• LinkedIn profiles, general candidate profiles, and/or candidate details or
• information. DRSQ will consider any candidate for whom an Agency has submitted
• an unsolicited resume to have been referred by the Agency free of any charges or
• fees.
• DRSQ’s Talent Acquisition team must provide advance written approval to an
• Agency to submit resumes and/or profiles for a specific job-opening, and the
• approval must be in conjunction with a valid fully executed staffing, placement
• or other service agreement. DRSQ will not pay a fee to any Agency that does not
• have a fully executed agreement in place prior to submission, receipt and
• placement of candidates.