Chief Marketing Officer

About Unbiased Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry. Karen Barrett is the CEO and founder of Unbiased. *** UK website: www.unbiased.co.uk US website: www.unbiased.com

Unbiased

FinTechTechnologyMarTechLead Generationand Business Development

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U

www.unbiased.co.uk

51-200 employees

Technology, Information and Internet

London

2010

Privately Held

5.4k LinkedIn followers

Raised $14M

• You’re responsible for delivering short and long-term consumer marketing KPIs through a combination of strategy, planning, execution and capital allocation. This will be balanced with quality metrics, ensuring we deliver high intent consumers to our customers.
• Search and AI-driven discovery
• Organic traffic from Web search, AI search and agents is our largest and cheapest source of consumer demand, and the one that is evolving the fastest. You will set our strategy on AI chatbots, consumer agents and other innovations.
• Paid performance and capital allocation
• You will own consumer channels across paid search, paid social, video, partnerships and affiliates. You will be responsible for planning, capital allocation, creative pipeline and channel management to achieve your targets.
• US consumer acquisition
• Consumer supply volume and quality is a key input into our US growth rate. You will own the US consumer marketing strategy, planning and execution, focused on delivering step changes in performance through innovative use of channels, partnerships and content.
• Team, standards and ways of working
• You will lead and develop the consumer marketing team, strengthen leadership below you, and raise the standard of how the group plans, reviews and operates. You’ll be expected to use AI tools to step change the team’s productivity and drive innovation.

• Consumer performance marketing at scale
• You have run consumer acquisition with a budget of at least £20m a year across paid, partnerships and organic. You understand the challenges of scaling consumer marketing while maintain or improving unit economics.
• Organic search leadership through the AI transition
• You have led SEO and content functions, and you have a well-developed point of view on how we navigate the consumer adoption of AI search, chatbots and agents.
• Marketplace or lead generation experience
• You have lead consumer marketing at a consumer-to-business marketplace, or you have experience in consumer lead generation – balancing economics with the quality of leads.
• Data driven leadership
• You build teams where measurement and experimentation drive decisions. You are comfortable using data to allocate investment, diagnose performance and explain results clearly to a board.
• You bring high energy, positivity and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly and creating momentum in teams and projects.
• At Unbiased we have set of values that underpin the work that we do, we hope you’ll share these too!
• Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritising company OKR’s.
• Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.
• Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating.
• Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers
• How We'll take care of you
• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave)
• Flexible working: we’ll work with you to find the balance of office-based work and remote working
• Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings.
• Private Medical Insurance: you can add your dependents and spouse
• Payroll Giving: donate to your charities of choice in the most tax-efficient way, via salary sacrifice
• Life insurance
• Cycle to work scheme
• Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms.
• We are building the marketplace that connects people who need financial advice with the professionals who can provide it. We are a high growth platform operating in both the UK and the US at a time when millions of consumers face increasingly complex financial decisions, from investing and retirement planning to mortgages and wealth management.
• Unbiased helps people find trusted, regulated financial advisors quickly and confidently. For advisory firms, the platform provides a powerful growth engine that delivers high intent prospective clients and helps advisors scale their businesses in a digital first world. By combining deep consumer insight, sophisticated marketing capabilities, and strong relationships within the financial advice industry, Unbiased is transforming how people discover and access financial advice.
• We have big ambitions to improve how people tackle the biggest decisions, and working at Unbiased means working with smart, motivated people who believe in this. We have a fun, but in an ambitious environment where we are simply trusted to get stuff done.