Software Development · 4 people
Chief Marketing Officer
Posted 22 Sept
What’s this role about? The CMO will own customer acquisition, activation, and retention strategies across the group's portfolio of consumer businesses. They will lead channel strategy, manage marketing budgets, and collaborate with product teams to drive growth and brand development.
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Company
About ActAI There are over 5 billion users using basic applications today such email, notes, tasks, calendar and none of them are AI-native. Our strategy is to build proactive applications for anyone in the world, including people who aren't used to complex prompting. We aim to bring intelligence into everyday conversations, errands, organising, and workflows, with minimal prompting. Our objective is to organise anyone's life, so that our society can spend time on valuable and meaningful things.
Responsibilities
- Own customer acquisition, activation, retention and marketing efficiency across group products.
- Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
- Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
- Work directly with product teams on onboarding, conversion, engagement and growth loops.
- Launch new products and brands and build their initial acquisition engines.
- Build measurement and experimentation systems to understand what drives growth.
- Recruit and develop growth and marketing leaders across businesses.
Qualification
- Strong track record scaling consumer technology, fintech or internet products.
- Strong understanding and track record of building brands and winning campaigns
- Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
- Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
- Strong performance marketing capability combined with good product judgement.
- Ability to diagnose growth problems directly from customer and performance data.
- Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.
Interested in this role?
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