Brand Manager

About Nissin Foods (USA) Co., Inc. In 1958, our founder, Momofuku Ando created the world’s first instant noodles. On a trip to the U.S. in 1966, Mr. Ando noticed Americans curiously eating forkfuls of noodles out of cups, instead of using bowls and chopsticks. With that simple observation, the worldwide Cup Noodles® phenomenon was born. Shortly after, in 1970, Nissin officially put down its roots in the U.S. In 1972, our Gardena, CA, plant started production of Top Ramen®—the first instant ramen manufactured and sold in the U.S. And ever since, Nissin Foods USA has been creating jobs, launching careers and sharing the joy of noodles with the world.

Nissin Foods (USA) Co., Inc.

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N

nissinfoods.com

501-1,000 employees

Food & Beverages

Gardena, California

Public Company

55k LinkedIn followers

• Pulls and analyzes IRI data to garner actionable insights
• Oversees and understands brand budget and levers
• Performs ROI on tactics to understand how to invest for future
• Reviews brand P&Ls and recommends actions
• With a deep knowledge of the business and a results-driven mindset, segments and competitive landscape, the Brand Manager will leverage consumer, marketplace and customer insights and trends to support the Marketing Director in driving strategy and plans.
• Links consumer, competitive & cultural insights to drive actionable opportunities and subsequently articulates a relevant plan of action
• Draws connections between facts, ideas and situations and makes strong recommendations
• Identifies & links consumer, category & brand insights from data & observation across multiple data sets to explain and identify brand opportunities
• Clearly articulates brand equity and positioning relative to consumer and cultural insights
• Applies core marketing frameworks to set brand strategy
• Pieces together insights & trends to identify patterns and build hypotheses for new product opportunities
• Develops winning ideas and knows how to move from insights into product ideas
• Leads and motivates cross-functional teams through commercialization or NPD process
• Ensures and is accountable for projects to meet deadlines
• Coaches and acts as a resource for junior team members(s)
• Motivates cross-functional teams
• Leads marketing efforts for assigned brands/products as well as supports the planning and execution of short-and long-term marketing plans.
• Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.
• Leads the efforts of agency partners on marketing communications and coordinates at the tactical levels with the other business functions of Nissin Foods USA.

Required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive brand management experience within a consumer-packaged goods (CPG) company;
• Proven experience developing and executing brand strategies, annual business plans, and innovation pipelines.
• Strong analytical experience using syndicated data sources such as Circana (IRI) and/or NielsenIQ to drive business decisions.
• Experience managing P&L performance, forecasting, budgeting, and financial analysis.
• Demonstrated success with cross-functional teams, including Sales, R&D, Supply Chain, Finance, and Operations.
• Experience leading new product launches from concept through commercialization.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, presentation, and communication skills.
• Proficient in Microsoft Excel and PowerPoint.

Preferred

• MBA or Master's degree in Marketing or Business Administration.
• Experience in the food manufacturing industry.
• Experience with retailer-specific marketing initiatives and commercialization.
• Knowledge of digital marketing, social media, and eCommerce marketing strategies.
• Familiarity with innovation stage-gate processes.
• Experience managing external agencies, including creative, media, and consumer research partners.
• Experience with SAP, Business Central, or similar ERP systems.
• USD $115,000.00 - USD $145,000.00 /Yr.