SVP, Head of Marketing Performance

About WPP WPP is the trusted growth partner for the world’s leading brands.

WPP

WPP is the trusted growth partner for the world’s leading brands.

W

wpp.com

10,001+ employees

Advertising Services

London, London

Public Company

712k LinkedIn followers

• We are seeking an experienced, visionary, and transformative SVP, Product to
• lead the critical capability area of Marketing Performance within the WPP Open
• platform. This is a truly unique opportunity to define the future of how WPP
• measures and attributes marketing effectiveness across our vast and diverse
• agency and client ecosystem.
• Leveraging WPP's pioneering agentic marketing platform, you will lead the
• development of best-in-class solutions that turn live signals into predictive
• intelligence, empower our agencies and clients to drive superior outcomes, and
• solidify WPP Open's competitive edge. Your mandate will extend beyond
• traditional paid media measurement, encompassing a holistic view of performance
• across the entire Paid, Earned, Shared, and Owned media spectrum.
• This role demands a leader who can not only set a compelling product vision, but
• also inspire and lead a multi-disciplinary team, ensuring robust commercial
• accountability and sustainable growth. You will directly contribute to achieving
• key WPP Open priorities, including driving profitability, maximizing strategic
• advantage, and delivering an integrated, intelligent experience for our users
• and clients.
• The SVP, Product for Marketing Performance will be responsible for defining and
• executing the product vision, strategy, and roadmap for all capabilities related
• to marketing measurement, attribution and reporting within the WPP Open
• platform. This includes the development of visualizations and
• user experiences to democratize and utilize campaign and
• performance data, and the development of advanced
• analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch
• Attribution (MTA), Incrementality testing, and Geo-experimentation.  Including
• the use of agentic tooling for automated analytics outputs and conversational
• data analytics.
• You will build, inspire, and mentor high-performing, 'full-stack' product
• teams comprising product managers, engineers, data scientists, UX/UI designers,
• and enablement specialists. A core part of your mandate will be to foster a
• culture of agility, innovation, collaboration, and continuous improvement,
• making decisive progress over perfection in a fast-paced environment.
• Define and champion the end-to-end product vision, strategy, and roadmap for
• Marketing Performance within WPP Open, ensuring seamless alignment with WPP's
• overarching business goals, strategic product drivers, and client needs.
• Conduct in-depth market research, competitive analysis, and client needs
• assessment, relentlessly pursuing truly differentiating products that provide
• a clear competitive advantage.
• Translate complex business problems and evolving client challenges into
• clear, actionable product requirements and features, with a strong emphasis
• on holistic performance measurement.
• evolving existing performance measurement and reporting products/features
• into a unified, AI-enabled WPP Open offering, moving from customization to
• configurability.
• Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack'
• teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement
• specialists), fostering a culture of ownership, innovation, and continuous
• improvement.
• Set clear Objectives and Key Results (OKRs) and performance metrics for the
• Marketing Performance product area and individual team members, ensuring
• product KPI metrics track adoption, impact, and performance.
• Cultivate an environment where innovation thrives, talent flourishes, and
• every team member is empowered to deliver their best work.
• Own a significant operating and capital expenditure budget for the Marketing
• Performance product area, making critical decisions within the financial
• framework.
• commercials for your portfolio, including pricing strategy, revenue
• forecasting, and profitability analysis, ensuring robust commercial
• accountability and sustainable growth.
• Demonstrate ruthless prioritization to maximize business value and achieve
• ambitious goals, continually identifying and addressing customer pain points
• and opportunities.
• portfolio and rationalizing product priorities effectively.
• Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design,
• Data & Intelligence, Architecture & Infrastructure, and Enablement teams to
• ensure unified platform vision and successful development and delivery.
• Partner with WPP agency leadership, client teams and strategic external
• partners to understand evolving needs, gather feedback, and
• ensure optimal product market fit and adoption.
• influentially to senior leadership, diverse stakeholders, and internal teams,
• translating complex concepts into clear, compelling presentations.
• Cultivate and manage high-impact relationships with key internal and external
• partners, driving collaborative initiatives and maximizing mutual value.
• Oversee the entire product lifecycle from discovery and ideation through
• development, launch, and post-launch iteration, emphasizing agile and
• iterative development.
• Prioritize features and initiatives based on strategic impact, client value,
• technical feasibility, and business objectives, with a relentless focus on
• driving meaningful adoption and impact.
• Ensure timely delivery of high-quality, scalable products and features that
• meet defined requirements, performance standards, and the architectural
• principles of WPP Open.
• Define and monitor key performance indicators (KPIs) for product success,
• continually optimizing based on data and user feedback.
• attribution models (MTA, MMM, including various methodologies), media mix
• optimization, incrementality testing, and experimentation design (e.g.,
• geo-experimentation).
• performance reporting, diagnostics, automated analytics output (eg; Post
• Campaign Analyses), and recommendations, evolving towards conversational data
• analytics.
• Identify and evaluate emerging technologies and trends (in data architecture,
• analytics, AI) to ensure WPP Open remains at the forefront of marketing
• performance innovation.
• Serve as the definitive subject matter expert on Reporting & Analytics data
• and technology, offering invaluable support during client pitches and
• fostering thought leadership within the organization.

• 15+ years of progressive experience in Product Management, with at least 8
• years in a senior leadership role (e.g., SVP, VP) managing multiple product
• teams.
• Demonstrable experience leading product strategy, vision, and execution for
• large-scale marketing performance, analytics, attribution, or optimization
• platforms in the AdTech, MarTech, or Agency domain.
• AI-enabled products from concept to market, driving significant competitive
• advantage and exponential growth.
• Extensive experience navigating and leading product teams through significant
• organizational change, mergers, or integrations, transforming disparate teams
• into a unified, high-performing organization.
• Strong understanding and application of modern agile product development
• methodologies.
• Experience managing significant operating and capital expenditure budgets and
• defining commercial models for product portfolios.
• Proven experience in managing global product rollouts and supporting a large,
• diverse client base (e.g., 1000+ clients across multiple markets).
• Advanced, hands-on knowledge of how marketing activity across Paid, Earned,
• Shared, Owned media channels is measured, coupled with a proven ability to
• translate this expertise into a compelling product vision and strategic
• roadmap.
• Deep expertise in advanced measurement techniques including Marketing Mix
• Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch
• Attribution (MTA), Incrementality testing, and marketing experimentation.
• Strong understanding of marketing data sources, data ingestion,
• transformation, and reporting challenges.
• modeling, ETL processes, data warehousing, and advanced analytics,
• particularly in the context of marketing data.
• Exceptional leadership, team-building, and people management skills, with a
• passion for mentoring and developing diverse talent.
• articulate complex technical and strategic concepts to diverse audiences
• (technical, business, executive, client) and build compelling presentations.
• Strong influencing, negotiation, and conflict resolution abilities, capable
• of building strong relationships and collaborating effectively with internal
• and external stakeholders.
• Proven ability to navigate and excel within a fast-paced, multi-market,
• matrixed global organization.
• Exceptional strategic thinking and complex problem-solving abilities, with
• the capacity to identify ptimal courses of action and articulate a clear,
• long-term vision.
• decisions based on market insights, user data, and business objectives.
• ownership, thriving within demanding, fast-paced environments.
• You're open: We are inclusive and collaborative; we encourage the free exchange
• of ideas; we respect and celebrate diverse views. We are open-minded: to new
• ideas, new partnerships, new ways of working.
• You're optimistic: We believe in the power of creativity, technology and talent
• to create brighter futures or our people, our clients and our communities. We
• approach all that we do with conviction: to try the new and to seek the
• unexpected.
• You're extraordinary: we are stronger together: through collaboration we achieve
• the amazing. We are creative leaders and pioneers of our industry; we provide
• extraordinary every day.
• Passionate, inspired people – We aim to create a culture in which people can do
• extraordinary work.
• Scale and opportunity – We offer the opportunity to create, influence and
• complete projects at a scale that is unparalleled in the industry.
• Challenging and stimulating work – Unique work and the opportunity to join a
• group of creative problem solvers. Are you up for the challenge?
• We believe the best work happens when we're together, fostering creativity,
• collaboration, and connection. That's why we’ve adopted a hybrid approach, with
• teams in the office around four days a week. If you require accommodations or
• flexibility, please discuss this with the hiring team during the interview
• process.
• INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

• Career Growth Opportunities
• Collaborative Culture
• Continuous Learning