Sr Director, Brand Marketing

About TAG - The Aspen Group The Aspen Group is a leading healthcare services organization supporting providers across dental, medical aesthetics, urgent care, and veterinary medicine. Through a portfolio that includes Aspen Dental, ClearChoice Dental Implant Centers, Chapter Aesthetic Studio, Motto Clear Aligners, WellNow Urgent Care, and Lovet Pet Healthcare, TAG combines scale, education, technology, and operational excellence to empower clinicians and expand access to high-quality care nationwide. At the center of our model is a commitment to developing exceptional providers and leaders. Through TAG University, our education and mentorship platform, we deliver real-world clinical training, leadership development, and cross-brand collaboration that strengthens care today while shaping the future of healthcare. By pairing innovation with human-centered care, TAG advances clinical standards, accelerates growth across specialties, and builds systems that work better for both providers and patients. Together, we are shaping the future of care and bringing better healthcare to more people.

TAG - The Aspen Group

T

teamtag.com

10,001+ employees

Hospitals and Health Care

Chicago, IL

Privately Held

141k LinkedIn followers

• We are seeking a highly experienced and strategic Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The Brand Marketing Director will be responsible for defining and driving the overall brand strategy, ensuring consistent positioning and messaging across all channels. This role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.
• Develop and lead the overall brand strategy to strengthen market positioning and ensure consistent brand messaging across all touchpoints.
• Oversee the planning, development, and execution of multi-channel marketing campaigns (digital, social media, print, events, and influencer partnerships).
• Define and maintain the brand’s voice, tone, and visual identity to ensure consistency in all communications.
• Collaborate with internal teams (creative, product, sales, and customer experience) to align brand strategy with business goals.
• Conduct market research and analyze customer insights to identify opportunities for growth and differentiation.
• Manage and mentor a team of brand marketing professionals, fostering a high-performance and collaborative culture.
• Develop compelling and creative brand narratives that resonate with target audiences and drive emotional connection.
• Lead the creation of content strategies to support product launches, brand initiatives, and customer engagement.
• Monitor and report on campaign performance using key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates.
• Manage the brand marketing budget to maximize ROI and ensure cost-effective execution of campaigns.
• Partner cross functionally to design and manage promotional strategies
• Stay informed on industry trends, competitor activities, and market dynamics to adjust strategies as needed.

Required

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in brand marketing, with a proven track record of developing and executing successful campaigns.
• Strong understanding of consumer behavior, market segmentation, and competitive positioning.
• Expertise in managing multi-channel campaigns, including digital, social media, traditional media, and experiential marketing.
• Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Experience working with creative teams to develop impactful brand messaging and content.

Preferred

• Experience in healthcare, dental, or medical devices is a plus.
• Background in rapid asset development across digital channels
• Strong storytelling and creative strategy skills.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Experience in managing agency relationships and creative partners.
• Salary: Annual pay range: $190K - 225K plus bonus/incentives
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with match