Senior Manager, Product Marketing

About TAG - The Aspen Group The Aspen Group is a leading healthcare services organization supporting providers across dental, medical aesthetics, urgent care, and veterinary medicine. Through a portfolio that includes Aspen Dental, ClearChoice Dental Implant Centers, Chapter Aesthetic Studio, Motto Clear Aligners, WellNow Urgent Care, and Lovet Pet Healthcare, TAG combines scale, education, technology, and operational excellence to empower clinicians and expand access to high-quality care nationwide. At the center of our model is a commitment to developing exceptional providers and leaders. Through TAG University, our education and mentorship platform, we deliver real-world clinical training, leadership development, and cross-brand collaboration that strengthens care today while shaping the future of healthcare. By pairing innovation with human-centered care, TAG advances clinical standards, accelerates growth across specialties, and builds systems that work better for both providers and patients. Together, we are shaping the future of care and bringing better healthcare to more people.

TAG - The Aspen Group

T

teamtag.com

10,001+ employees

Hospitals and Health Care

Chicago, IL

Privately Held

141k LinkedIn followers

• Owns product marketing for Aspen Dental across its service lines, General Dentistry, Emergency, and Tooth Replacement, spanning market intelligence, campaign, promotions and go-to-market (GTM). This role is expected to move Aspen product marketing beyond execution, using commercial data and market intelligence to actively shape service-line strategy alongside Brand and Sales.
• Own market intelligence, strategy, and GTM for launches/initiatives across Aspen’s service lines
• Manage promotions and campaigns end-to-end, from planning through execution and performance tracking
• Partner with Revenue Management on an ongoing basis to understand service-line performance from a commercial point of view — utilization, opportunity sizing, P&L contribution — and use that data to prioritize where PMM invests time and budget
• Partner with clinical stakeholders on product messaging accuracy, and track clinical developments, product enhancements, and innovations relevant to service-line positioning
• Partner with Legal and Compliance as a standing part of the role, ensuring messaging, claims, and promotional content meet regulatory and brand-risk standards
• Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media
• Support the Hub & Spoke GTM launch, executing against strategy set by the Sr. Director
• Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team, where useful

• 6-8 years in product marketing or a closely related commercial marketing function, ideally with exposure to a multi-service-line or multi-location business
• Experience developing creative briefs and partnering with creative teams to bring campaigns to life
• Strong cross-functional collaboration skills — this role works regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management
• Comfort working with commercial/revenue data (utilization, P&L, opportunity sizing) as an input to marketing strategy, not just campaign performance metrics
• Healthcare, dental, or consumer-access-sensitive industry experience a plus
• Annual Salary Range: $130,000-$155,000 plus 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match​

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with match
• Annual bonus