
Automation Machinery Manufacturing · 678 people
Brand Marketing Director
Posted 21 Oct
What’s this role about? Own the brand strategy, positioning, and visual identity across the Atoms portfolio and its various product lines. Lead end-to-end brand campaigns and build a measurement framework to connect brand investment to business growth.
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Company
About Atoms Atoms builds physical automation to transform industry and move the world. Everything in our civilization is mined, grown, manufactured, and moved. Atoms develops the robotics, software, and infrastructure that automate these physical systems. Atoms Food: Infrastructure for better food. Atoms Mining: More productive mines to power Earth’s industries. Atoms Transport: Wheelbase for robots. Together, these systems form a new class of computation for the real world - machines that sense, predict, and act in physical environments to make industry more productive, reliable, and scalable. Atoms build the progress machines that power the next era of human advancement.
Atoms

Responsibilities
- measurement — that build awareness and preference with not only SMB
- restaurant operators but also enterprise buyers and end-consumers
- Design reputation and category-leadership strategies that establish Atoms and
- its products as the trusted names in restaurant technology
- Partner with the brand to create brand strategy and positioning across the
- portfolio — the overarching Atoms narrative and how each product brand
- ladders up to it across every stakeholder touchpoint — web, product, sales,
- lifecycle, social, events, and PR
- Partner with Comms to create thought-leadership platforms that position Atoms
- leaders as authoritative voices in restaurant tech, robotics, real estate and
- operator software
- Collaborate with the Talent team to create the Atoms Talent Brand strategy
- and execute ideas
- Cultivate co-marketing and strategic brand partnerships that enhance
- credibility and extend reach in key operator and enterprise communities
- Partner with Product Marketing, Growth, and Performance so the brand shows up
- coherently across paid, web, lifecycle, sales, and events — and so brand and
- demand reinforce each other
- Manage creative resourcing — in-house designers and writers plus external
- agencies and production partners — and raise the creative bar across the org
- Define success metrics for brand influence and build the measurement
- framework — awareness, consideration, perception, and share of voice — that
- connects brand investment to pipeline and growth
- Analyze market trends, competitive positioning, and audience sentiment to
- inform strategic brand decisions
- Hire, manage, and mentor a team of brand and creative professionals as the
- function grows
Qualification
- integrated marketing at a high-growth company
- A proven track record driving brand from strategy through execution
- (campaigns, identity systems, or rebrands you can point to)
- Experience creating successful brand marketing campaigns at different stages
- of a company’s lifecycle.
- Strong creative judgment paired with commercial discipline; you tie brand to
- business outcomes, not just aesthetics
- Excellence in storytelling; you can articulate a narrative that lands with a
- busy operator and an enterprise buyer alike
- A background building and managing creative teams and agency relationships
- Strong analytical capability for measuring brand health, sentiment, and
- perception, and connecting it to the business
- Comfort in a fast-moving environment with multiple business units and
- shifting priorities
- Have experience marketing products to SMBs, restaurant operators, or
- independent merchants
- Have built a brand or creative function from the ground up
- Have led integrated marketing across a multi-product or portfolio
- (multi-brand house) environment, including brand architecture work
- Have partnered closely with product and growth teams so brand and demand
- reinforce each other
- Have run a rebrand or launched a new brand system end to end
Benefits
- At Atoms, you’ll work on one of the defining challenges of our time—bringing
- automation into the physical world to drive real, lasting impact. We exist to
- uncover valuable unknown truths and turn them into progress, which means
- constantly pushing beyond what’s known and building what doesn’t yet exist. The
- work is ambitious and often challenging, but it’s grounded in a shared sense of
- purpose and a team committed to seeing it through together. Our work only
- matters if it serves others, and we know that meaningful progress depends on the
- trust of the people we serve and the strength of our team—so we invest in both,
- creating an environment where you can do your best work and grow.
- This role is based in our Los Angeles office. Atoms is a company driven by
- invention and continuous change - we are constantly reimagining our industries,
- building new products, and refining how we operate. We do our best work
- together. That’s why all of our office-based teams work onsite, five days a
- week.
- The base salary range for this role is $159,000 - $187,000 per year.
- Actual compensation will be determined on an individual basis and may vary
- depending on experience, skills, and qualifications.
- Base salary is just one part of your total rewards package. You may also be
- eligible for equity awards and an annual performance-based bonus.
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Benefits are subject to change at the company's discretion.
- Atoms accepts applications on an ongoing basis.
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