Sr. Creative Director, Brand Experience, Toys & Games

About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Hasbro

Creating joy and community through the magic of play.✨ #TeamHasbro

Playgamingtoysvideo gamesentertainmentand licensing

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H

hasbro.com

5,001-10,000 employees

Manufacturing

Pawtucket, RI

1923

Public Company

478k LinkedIn followers

Raised $500M

• In a world where every interaction matters, we craft brand experiences that resonate across audiences and channels, fueling a lifetime of play. We turn every touchpoint, physical or digital, into a chance to spark wonder, build desire and drive business outcomes for our portfolio of iconic brands.
• We operate as one global creative team, united by a shared vision, diverse perspectives and a belief that the best ideas can’t be confined by org charts or geographic borders. Our multi-disciplinary creative teams are driven by unbridled curiosity, bravery and an innate drive to FITFO.
• Set the creative vision for our toys and board games portfolio. Translating business, brand and commercial strategies into distinctive creative platforms that can scale globally.
• Own brand creative strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games, ensuring each brand has a differentiated and culturally relevant expression.
• Lead the front-end of brand development, including brand creative strategy, creative direction, visual and verbal identity, brand guidelines and creative toolkits.
• Build brands, not just campaigns. Establish enduring creative systems that strengthen brand equity while creating the flexibility to stay relevant across audiences and channels.
• Champion consumer and cultural insight as a creative catalyst. Ensure our creative work starts with a deep understanding of the audiences we serve.
• Partner with cross-functional partners to ensure brand vision translates with excellence across packaging, retail, digital, social, licensing and entertainment.
• Raise the creative bar. Establish clear standards for creative excellence and continually challenge our teams and partners to push beyond category conventions and the expected.
• Lead, inspire and develop a high-performing brand creative team with a culture of ambition, curiosity, collaboration and accountability.
• Influence at the highest levels of the organization, advocating for creative vision with senior leaders and bringing stakeholders along through clear, persuasive storytelling.
• Shape the future of creative at Hasbro, embracing emerging technology, AI and new modes of storytelling to evolve how we build brands and connect with consumers.

• 15+ years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments.
• Experience leading multi-brand portfolios and building distinctive brands that live across both commerce and culture.
• A body of work that demonstrates strategic thinking and measurable brand impact, not just great execution.
• Deep expertise in brand building, creative strategy, creative direction, visual and verbal identity and integrated brand systems.
• Fluency across channels, with a strong understanding of how brand ideas translate across physical, digital, social, retail, experiential and emerging consumer experiences.
• Proven experience building, leading and developing senior creative talent and multidisciplinary teams.
• Exceptional ability to influence senior executives and cross-functional partners while protecting the integrity and ambition of the creative vision.
• The ability to balance big creative ambition with commercial reality, knowing where to push, where to simplify and how to turn strategy into action.
• A strong point of view on culture, consumers, technology and the changing creative landscape, including the opportunities presented by AI and new forms of creative expression.
• Experience in toys, games, entertainment, CPG or brands that live at the intersection of retail, fandom and culture is a major plus.
• A positive, low-ego leadership style with a bias toward action and a genuine desire to make both the work and the people around you better.
• The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
• Pay Range
• $157,700—$236,500 USD
• Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include
• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks