Creative Director

About George P. Johnson Experience Marketing GPJ is the world's leading strategic experience marketing agency. We create great ideas and bring them to life through integrated experiential programs that leverage digital, mobile and physical brand activations. Our worldwide office network enables leading brands to create and accelerate relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, A Creative Alliance for the Ambitious.™ (www.project.com).

George P. Johnson Experience Marketing

EXPERIENCE EVERYTHING. GPJ is the world's leading strategic experience marketing agency.

experiential marketingexperientialevent marketingbrand activationpop up retailproduct launchauto showTrade showsconferencessales conferences

G

gpj.com

1,001-5,000 employees

Advertising Services

Auburn Hills, MI

1914

Privately Held

76k LinkedIn followers

• The role of the Creative Director is to lead the team in creative ideation and innovative thinking, mentor and grow creative team members and to foster an open, collaborative and inclusive environment that inspires and delivers great work. I am motivated and tenacious and constantly push the creative limits of myself, our team and our clients to emotionally connect with audiences at every event.
• You work directly with clients and internal teams to guide the development of strategic and creative ideas and solutions. Your focus is on overall creative strategy, customer journey and how our creative will deliver results for various events: trade shows, launch events, lifestyle events, sports and entertainment, conferences and PR opportunities.
• Supervise account-based creative teams day-to-day to ensure their success
• Manage 1-4 direct reports and invest in their career path, growth and development
• Collaborate in NBD efforts, developing mind-blowing ideas and pitching to success
• Contribute to creative and agency culture, inspiring teams to do their best work
• Collaborate with creative leadership to create high-quality, strategic presentations that exceed client expectations through copywriting, sketches, renders, mock-ups, and presentations
• Excel at managing team workload and meeting tight deadlines
• Lead planning and strategy sessions resulting in clear creative briefs
• Lead project creative teams, overseeing work and ensuring execution is consistent and of the highest quality output
• Work closely with Creative leadership to establish agency best practices and standard ensuring our leadership within the industry
• Push the development of multiple concepts and solutions to meet client objectives, while also understanding impact to the larger business and GPJ
• Develops personal client relationships that inspires them and manages expectations
• Collaborate with IP, graphics production, fabrication and creative tech to set agency standards and solve design and budgetary challenges while maintaining design and brand integrity. Always find a way to make it work.
• Molding the next generation of work and the creative team
• Defining client relationships and growing business through success and trust

• You are a team player always willing to pitch in where needed
• Someone who has broad-based exposure to art, design, music, media and content and is always searching and learning, driven by a constant desire to expand your knowledge
• Provide creative team leadership and direction to fulfill GPJ vision of creative leadership in Experience Marketing
• Oversee account-based creative teams, while partnering closely with strategy, production, and accounts
• Deliver unique and authentic experiences for our clients
• Partner with clients and senior team members across departments to heighten a brand’s significance and performance
• Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
• Lead the development of new ideas and creative design solutions across multiple brands and initiatives
• Partner with IP, account, GFX Production and Fabrication to set agency standards for work and define best practices for use across all accounts
• Maintain project budgets and tracks allocated hours to ensure profitability of the creative team – in partnership with Creative Project Managers and Account Teams
• An advocate who represents the agency with integrity and confidence with clients and at industry events
• Urgency - Decisive, responsive, and fast acting you achieve goals quickly both when working on your own and in collaboration with others. You demonstrate adaptability and agility when making on-the-spot decisions never sacrificing quality or work interactions. Cool under pressure. For the sake of time, you are able to eliminate unnecessary steps and use network resources to aid in project completion.
• Communication - At all levels, you easily convey and sell your ideas, and can articulate an idea with brevity during a brainstorm or client presentation. You express yourself clearly when collaborating and presenting, maintaining a positive image for GPJ both internally and externally. You understand the value of a well-turned phrase and a well-told story.
• Creative Innovation - You are an idea-driven creative: someone who thinks about the big picture. Drive, develop, or support new and improved creative methods, products, procedures or technologies. Propels innovation by implementing the latest interactive technology in your storytelling. Devise new approaches to make improvements or solve problems. You are an innovative storyteller who is constantly challenging themselves to come up with ideas that are on strategy, transformative, and authentic to the client’s brand.
• Flexible - Easily move on to new tasks with little to no notice. Put personal preferences aside and switch to a different strategy, form of communication or other objective without panicking. Maintain composure when deadlines move up and priorities shift. Keep an open mind.
• Prioritization/Organization - Properly allocate time and resources so that jobs are completed within a defined timeframe; within budget and managing all resources (Full-time and freelance) as effectively as possible. Establishing a reasonable timeline for completion when no concrete date is given.
• Your Experience
• Experience & Education
• Minimum of four year degree in Design, Advertising, Theater or related creative discipline
• Minimum 10 years industry experience or related creative process experience combining strategy, content, message with creative deliverables.
• Event and Experience Design expertise desirable.
• Strong written, verbal and presentation skills required.
• Ability to lead, motivate and inspire the creative team, while keeping the creative process in alignment with GPJ business goals and objectives
• Ability to travel 25%
• Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed

• Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.