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Teikametrics

Director of Brand, Creative & Content

Posted 28 Oct

What’s this role about? The Director of Brand, Creative & Content will lead the creative and content strategy to ensure a cohesive brand identity across all channels. This role involves managing a multidisciplinary team and partnering with cross-functional departments to drive demand and pipeline growth.

Boston, Massachusetts
Hybrid
$160K – $175K
Full-time
10+ years exp

Skills required

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Responsibilities

  • Translate Teikametrics' brand strategy, positioning, messaging, and ICP into a cohesive creative and content strategy.
  • Serve as a steward of the Teikametrics brand, ensuring content and creative consistently reflect established brand direction across channels and touchpoints.
  • Develop creative concepts, narratives, and content programs that make Teikametrics distinctive and relevant to our target audiences.
  • Own the editorial calendar and creative and content roadmap in alignment with GTM and business priorities.
  • Set and track performance KPIs across audience growth, engagement, organic traffic, demand creation, and pipeline impact.
  • Lead the creative expression of the Teikametrics brand across campaigns, content, social, digital, video, events, and sales collateral.
  • Translate established brand strategy and guidelines into clear creative direction for internal teams, freelancers, and agencies.
  • Direct and elevate the Marketing Designer's work, providing strong creative briefs, feedback, and quality standards from concept through execution.
  • Ensure a cohesive brand experience across visual design, voice, storytelling, and content.
  • Develop and execute a full-funnel content strategy that reaches our ICP, builds brand authority, and contributes to demand and pipeline growth.
  • Identify differentiated ideas, stories, and formats that earn the attention of our target audiences.
  • Oversee content across written, visual, social, and video formats, including original research, articles, customer stories, landing pages, email, webinars, and video.
  • Serve as a hands-on writer and editor for high-priority content while directing freelancers, agencies, and internal contributors.
  • Use AI and other tools to increase the speed and scale of content development while maintaining quality, originality, accuracy, and brand consistency.
  • Lead creative and content development for demand product launches, demand generation, SEO, events, and lifecycle marketing.
  • Partner with Demand Generation to develop content and creative that attracts new audiences and performs across paid, organic, social, and owned channels.
  • Collaborate with Product Marketing and Sales to translate positioning, product capabilities, customer insights, and market trends into compelling stories and sales enablement.
  • Lead executive visibility and thought leadership through ghostwriting, social content, speaking opportunities, podcasts, original research, data storytelling, and video.
  • Manage and mentor a multidisciplinary team including a Marketing Designer, Social Media Specialist, Freelance Copywriter, and Freelance Video Producer.
  • Hire and manage freelance and agency resources as needed, and build workflows that improve creative and content quality, collaboration, and speed.
  • Own reporting on creative and content performance, connecting activity to meaningful marketing and business outcomes.
  • Use performance insights to continually improve topics, formats, channels, and creative approaches.

Qualification

MarketingManagement & LeadershipCreative & MediaTechnologySoftware
  • 10+ years of experience across brand, creative, and content, including at least 3 years leading teams of 2+ direct reports.
  • Proven experience building creative and content programs that strengthen brand presence and contribute to measurable business growth - and a portfolio supporting this.
  • Exceptional creative and editorial judgment, with the ability to translate brand strategy, positioning, and audience insights into distinctive execution.
  • Deep understanding of how to create content and creative that resonates with a defined ICP and attracts new audiences.
  • Exceptional writing and editing skills and the ability to personally contribute to high-impact work.
  • Strong executive presence and cross-functional communication skills.
  • Analytical mindset with an understanding of how creative and content performance connects to business outcomes.
  • Comfortable using AI and emerging technologies to improve creative and content workflows.
  • Comfortable operating in a fast-paced, growth-stage environment and balancing strategic leadership with hands-on execution.
  • The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to: skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
  • In addition to base salary, the compensation for this role includes potential opportunities for bonus or commissions, and equity grants. Speak with your recruiter for more information.
  • At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.
  • Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika
  • Competitive cash (we don’t discount based on location)
  • A robust benefits package effective on day one!
  • Generous stock option packages and investment opportunities
  • Flexible work schedule - work when you’re most productive and effective!
  • Teikametrics will never ask you to communicate via WhatsApp, Telegram, or other messaging apps during our hiring process. We do not request payment, financial information, or purchases of equipment during recruitment. All legitimate job openings are posted on our official careers page at teikametrics.com/careers, and our recruiters will only contact you through LinkedIn or official company email addresses (@teikametrics.com).
  • If you're unsure about a communication you've received, please contact us directly at careers@teikametrics.com to verify.
  • Pay Range
  • $160,000—$175,000 USD

Benefits

  • Competitive cash
  • Robust benefits package
  • Stock option packages
  • Investment opportunities
  • Unlimited paid vacation policy
  • Flexible work schedule

Interested in this role?

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