Content Marketing Manager - Growth Marketing

About AppLovin AppLovin helps businesses of any size reach over a billion people who play mobile games every day. Every ad runs fullscreen during natural pauses in gameplay, no scrolling past, no swiping away. Mobile gamers are mainstream consumers who shop, decide, and buy. AppLovin lets you meet them there.

AppLovin

Profitable advertising made simple

Mobile AppsMobile GamingConsumer AppsAdvertisingMarketingUser AcquisitionE-commerceArtificial Intelligenceand Engineering

A

applovin.com

201-500 employees

Software Development

Palo Alto, California

Public Company

75k LinkedIn followers

Raised $5.1B

• AppLovin, visit: www.applovin.com [http://www.applovin.com].
• To deliver on this mission, our global team is composed of team members with
• life experiences, backgrounds, and perspectives that mirror our developers and
• customers around the world. At AppLovin, we are intentional about the team and
• culture we are building, seeking candidates who are outstanding in their own
• right and also demonstrate their support of others.
• Own the advertiser content program end to end. You set the calendar, write
• the pieces, decide where the content gets distributed, publish, track
• performance, and iterate.
• Create content that accelerates consumer advertisers launching on AppLovin
• Ads. Figure out the topics most likely to resonate, what formats to use, and
• where to reach the audience.
• Make sure advertisers have the information they need to be successful on
• AppLovin Ads once they’ve launched. Get ahead of the most common failure
• points and build playbooks, tutorials, and guides that help advertisers
• succeed.
• Create seasonal content campaigns around key advertiser moments like BFCM and
• Q1. Plan for what’s coming and stay ahead of the curve.
• Track what’s working and kill what isn’t. The content you create should
• result in advertisers launching and scaling on AppLovin.

Required

• You are an exceptional writer. You can distill complex advertising topics
• into content that's clear, compelling, and polished - without the help of a
• copyeditor.
• You move fast and would rather publish and iterate than wait until something
• is perfect.
• You are self-directed. This isn’t a role where you’ll be given an existing
• content playbook to execute - you’ll build it yourself and won’t need someone
• to tell you where to start. The calendar you build is the calendar you
• execute.

Preferred

• 3+ years experience writing content for a performance marketing or adtech
• audience. You’ve published work you can point to.
• Familiarity with PostHog, Superset, Trino or other big data platforms.
• Ideally you will query large datasets to find your own answers, not wait for
• someone to pull a report.
• Video scripting or production experience.
• Ad platform background - you've marketed to advertisers, not just to
• consumers.
• AppLovin provides a competitive total compensation package with a pay for
• performance rewards approach. Total compensation at AppLovin is based on a
• number of factors including market location and may vary depending on
• job-related knowledge, skills, and experience. Depending on the position
• offered, equity, and other forms of incentive compensation (as applicable) may
• be provided as part of a total compensation package, in addition to dental,
• vision, and other benefits.

• Application Window: The application window is expected to close within 30 days
• of the posting date.
• peopleops@applovin.com.
• CA Base Pay Range
• $170,100—$243,000 USD
• AppLovin will consider for employment all qualified applicants with criminal
• histories in a manner consistent with applicable law.  If you’re applying for a
• position in California, learn more here
• To support an efficient and fair hiring process, we may use technology-assisted
• tools, including artificial intelligence (AI), to help identify and evaluate
• candidates. All hiring decisions are ultimately made by human reviewers.
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