Social Media Manager

About Fashion Nova Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013

Fashion Nova

The world's leading fast fashion and lifestyle brand.

F

fashionnova.com

1,001-5,000 employees

Retail Apparel and Fashion

Beverly Hills, California

2006

Privately Held

54k LinkedIn followers

• trend-to-market fashion and lifestyle brand with high-growth categories across
• its Women, Men, Kids and Beauty divisions. Renowned for delivering the
• most-wanted styles to millions worldwide, Fashion Nova
• Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.
• Founder & CEO Richard Saghian launched the brand in 2006, from a retail location
• in Los Angeles. After multiple store openings, Saghian launched the e-commerce
• website for Fashion Nova [http://fashionnova.com/] in 2013, pioneering a
• disruptive social commerce model of affordable, on-trend, size-inclusive
• clothing online – powered by an innovative, social media-first marketing
• strategy.
• Today, Fashion Nova has amassed over 40 million social media followers, with
• annual sales of approximately $2 billion!
• The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake,
• 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by
• many celebrities, artists and athletes including Meg The Stallion, Ice Spice,
• Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner.
• Manage and develop a team of four Social Media Specialists, providing clear
• direction, feedback, prioritization, and day-to-day leadership.
• Translate the Director of Social Media’s broader strategy into channel
• plans, campaigns, programming, and daily execution.
• Develop distinctive social-first campaign concepts for product launches,
• collections, cultural moments, partnerships, promotions, and major brand
• initiatives.
• Build campaigns with a clear central idea, visual direction, tone,
• storytelling approach, and platform-specific execution.
• Bring a strong creative point of view to social, helping shape how Fashion
• Nova looks, sounds, and behaves across platforms.
• Partner closely with Creative, Content, Studio, Influencer Marketing, Brand
• Marketing, E-commerce, and other teams to turn business priorities into
• compelling social ideas.
• Lead social brainstorming and concept development, pushing the team beyond
• expected executions and identifying new formats, storytelling devices, and
• creative approaches.
• Oversee content calendars and publishing across Instagram, TikTok, YouTube,
• Pinterest, and emerging platforms.
• Establish clear briefs for Social Media Specialists, creators, editors, and
• cross-functional partners.
• Review content before publishing and provide actionable feedback on
• concepts, copy, editing, pacing, visual direction, and platform relevance.
• Identify cultural conversations, memes, platform behaviors, emerging
• creators, trends, and real-time opportunities relevant to Fashion Nova.
• Balance planned campaigns with reactive social content, ensuring Fashion
• Nova moves at the speed of culture without losing its brand identity.
• Develop platform-specific programming rather than treating every social
• channel as an extension of the same content calendar.
• Work with the Director of Social Media to establish content franchises,
• recurring series, tentpole moments, and experimentation across channels.
• Monitor social performance across reach, views, engagement, shares, saves,
• audience growth, traffic, and conversion.
• Use performance data to identify what is working, what should change, and
• where the team should test new creative approaches.
• Present social performance, creative learnings, cultural insights, and
• recommendations to the Director of Social Media and broader Marketing team.
• Improve workflows across planning, briefing, approvals, production,
• publishing, and reporting to support Fashion Nova’s high-volume content
• needs.
• Maintain consistency across brand voice and visual identity while ensuring
• each platform feels native to its audience and culture.
• Support community strategy and social response during major launches,
• cultural moments, and high-visibility conversations.
• Stay current on platform changes, creator behavior, internet culture,
• emerging technologies, AI tools, and new social formats.

• This role sits at the intersection of social strategy, creative thinking,
• culture, and team leadership.
• We are looking for someone who sees social as a creative medium rather than a
• distribution channel. Someone who has taste, understands what makes people stop,
• watch, share, comment, and participate, and knows how to turn a strong idea into
• a full social campaign.
• The right person should be able to look at a product launch or business
• objective and ask, “What is the social idea?” Then build the creative and
• strategic framework that brings that idea to life across channels.
• 5–7+ years of experience in social media, content, or digital marketing,
• preferably within fashion, beauty, retail, entertainment, or another
• fast-moving consumer brand.
• 2+ years of experience managing or directly leading social media team
• members.
• Demonstrated experience developing social campaigns from concept through
• execution.
• Strong creative instincts with the ability to articulate visual direction,
• storytelling, tone, and campaign ideas.
• A portfolio or body of work demonstrating distinctive social campaigns,
• content concepts, or platform programming.
• Deep understanding of Instagram and TikTok, with strong working knowledge
• of YouTube, Pinterest, and emerging platforms.
• Strong understanding of internet culture, creators, memes, trends, and how
• brands participate in culture without feeling forced.
• Experience managing high-volume content calendars and fast production
• timelines.
• Ability to write clear creative briefs and give effective feedback to
• creators, designers, editors, and social teams.
• Strong understanding of social analytics and the ability to translate
• performance data into creative and strategic decisions.
• Experience working cross-functionally with Creative, Influencer, Brand
• Marketing, E-commerce, Studio, and Performance teams.
• Strong presentation and communication skills with the ability to clearly
• articulate the thinking behind a creative or strategic recommendation.
• Highly organized and decisive, with the ability to prioritize quickly in a
• fast-moving environment.
• BA|BS degree or equivalent work experience
• English, additional language(s) an advantage
• Schedule of this position:  Monday – Friday | Core business hours | Onsite

• NEW state-of-the-art HQ in Beverly Hills!
• Formalized career paths for continued professional growth
• Comprehensive health insurance across Medical, Dental and Vision
• 401k match, with immediate vesting upon eligibility
• Weekly catered lunches & fully-stocked kitchen pantry!
• Opportunities to travel for trade shows and vendor meetings
• Team bonding events and programs
• Attractive employee discounts!