Social Media Manager (Contract)

About Empathy Empathy is a leading technology company transforming the way people plan for and navigate life’s toughest moments. By combining cutting-edge innovation with compassion, Empathy provides unparalleled support for bereavement, estate management, legacy planning, and more. Trusted by Fortune 500 companies and leading life insurers, Empathy serves over 50 million individuals across North America and the UK, setting a new standard for modern family care and workplace benefits. Empathy’s mission is to make care as practical as it is compassionate—partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics, and empowers families to move forward with clarity and resilience.

Empathy

Combining cutting-edge innovation with expert care to support bereavement, legacy planning, leaves of absence and more.

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E

empathy.com

51-200 employees

Technology, Information and Internet

New York, NY

2020

Privately Held

47k LinkedIn followers

Raised $162M

• Own Empathy's organic social strategy and execution end-to-end, leading with LinkedIn and Instagram and extending to other platforms as they make sense
• Build and grow engaged audiences across both our consumer and member community and our B2B audiences (insurers, wealth firms, agents, advisors, benefits leaders, HR)
• Own copy and creative direction for platform-native content, publishing on a consistent cadence and partnering with our Design team to bring visuals and video to life
• Translate campaigns, product launches, research, reports, client stories, user testimonials and brand moments into social-first stories tailored to each audience and channel
• Drive thought leadership and executive and employee amplification on LinkedIn to reach and influence B2B buyers
• Set clear goals and own the numbers: track engagement, audience growth, and turn performance data into creative direction
• Run a continuous test-and-learn engine across hooks, formats, timing, and angles, and report clearly on what's driving results
• Steward Empathy's brand voice with care and emotional intelligence, given the sensitive nature of our work (loss, caregiving, and serious illness)
• Use AI tools to accelerate ideation, production, and iteration without compromising quality or trust
• Stay ahead of platform trends, formats, and algorithm shifts, and bring fresh ideas to the table
• Collaborate with our in-house Brand Design and Motion Design teams, and external partners as needed, to execute the creative vision

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences
• A track record of growing and engaging audiences, with a data-driven, results-oriented approach
• An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results
• Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X
• Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care
• Ability to translate complex or regulated topics into clear, resonant, and trustworthy content
• Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers
• Fluency with AI tools for content creation and workflow acceleration
• Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions
• A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once
• Ability to work east coast hours
• Bonus: experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category
• Engagement Details
• Engagement Type: Independent Contractor (1099)